Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To understand the integration to understand, answer and change marketing communication elements and consumer behavior, to learn market segmentation, target group selection and position formation strategies | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can understand marketing communication elements and consumer behavior. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-3 Students will be able to use terminology, problem solving skills, technical and method knowledge to evaluate art and design on a common basis. PO-10 Students gain practical and communicative skills to present their designs effectively. PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. |
Examination Oral Examination Quiz Presentation |
| LO-2 | Can Explain market segmentation and target audience selection. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-3 Students will be able to use terminology, problem solving skills, technical and method knowledge to evaluate art and design on a common basis. PO-5 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. PO-10 Students gain practical and communicative skills to present their designs effectively. |
Examination Oral Examination Quiz Presentation |
| LO-3 | Can develop position building strategies. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-3 Students will be able to use terminology, problem solving skills, technical and method knowledge to evaluate art and design on a common basis. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-13 Describes how to visual communication of meaning and signification. |
Examination Oral Examination Quiz Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Course, basic behavior affecting consumer behavior examine concepts of promotion and promotion. Students in the course of partitioning, audience creation and position formation strategies experience development. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Consumer Behavior; What is Consumer Behavior? | Naration, Question and Answer |
| 2 | Fundamentals of Marketing | Naration, Question and Answer |
| 3 | Perception | Naration, Question and Answer |
| 4 | Learning & Memory | Naration, Question and Answer |
| 5 | Motivation and Interests | Naration, Question and Answer |
| 6 | Attitudes | Naration, Question and Answer |
| 7 | Self and Personality | Naration, Question and Answer |
| 8 | mid-term exam | |
| 9 | Values, Lifestyles and Culture | Naration, Question and Answer |
| 10 | Reference Groups, Family and Gender | Naration, Question and Answer |
| 11 | Purchasing Decision Process | Naration, Question and Answer |
| 12 | After Purchase and Evaluation | Naration, Question and Answer |
| 13 | Marketing Communication and Persuasion Techniques | Naration, Question and Answer |
| 14 | Marketing Failures / Case Study | Naration, Question and Answer |
| 15 | An overview | Naration, Question and Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Textbook, Notes, Slides, Computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||