Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | GÖKSEL ŞİMŞEK (gokselsimsek@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Learning public relations` theories and its practical field. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students will be able to explain the basic concepts of public relations |
PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-9 Students will be able to apply their practices scientifically and philosophically. PO-12 Ability to utilize various artistic and industrial production techniques. |
Examination |
| LO-2 | Students will be able to analyze public relations practices |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-4 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-9 Students will be able to apply their practices scientifically and philosophically. PO-20 Develop the strategies that define the media, communication and art processes as theoretically. PO-21 Produces original ideas and solutions according to the requirements of a given project. PO-22 Students develop strategies for target audience, product / service and market-oriented communication. |
Examination |
| LO-3 | Students explain the relationship between public relations practices and visual designs |
PO-12 Ability to utilize various artistic and industrial production techniques. PO-14 Know advertising campaign process and develop visual applications PO-21 Produces original ideas and solutions according to the requirements of a given project. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Concepts of public relations, PR cases all around the World, PR models information, marketing, advertising Professional ethics, target audience, writing press bulletins, PR campaigns, PR and social responsability, crisis management corporate communication, reputation management | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition of PR and its practical field | Naration, Question and Answer |
| 2 | Comparaison between PR and orher communication fields | Naration, Question and Answer |
| 3 | History of PR | Naration, Question and Answer |
| 4 | PR models 1 | Naration, Question and Answer |
| 5 | PR models 2 | Naration, Question and Answer |
| 6 | Corporate communication | Naration, Question and Answer |
| 7 | PR techniques | Naration, Question and Answer |
| 8 | mid-term exam | |
| 9 | Press release writing 1 | Naration, Question and Answer |
| 10 | Press release writing 2 | Naration, Question and Answer |
| 11 | Basic Principles of Public Relations Tools and Methods in Public Relations | Naration, Question and Answer |
| 12 | Printed vehicles, Oral instruments, Audio visual equipment | Naration, Question and Answer |
| 13 | Social responsability and corporate reputation | Naration, Question and Answer |
| 14 | PR and new media | Naration, Question and Answer |
| 15 | Target Audience, Definition and Characteristics of Target Audience | Naration, Question and Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Course notes, computer, slides, projector | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||