Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 3 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| It aims to understand what kadar brand ve is an important concept in public relations and marketing and why it is so important today. At the same time, students are expected to know the components of the brand and to understand and interpret how a brand is managed in this direction. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Define the concept of brand and its importance in public relations. |
PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination |
| LO-2 | Understands how to create and position brand identity. |
PO-2 Students will be able to describe the concepts, thoughts, cases and problems related to the field and perceive them as multi-dimensional. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination |
| LO-3 | Can make brand identity and positioning. |
PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-25 Basic knowledge of artistic applications and designs PO-26 Interdisciplinary and interdisciplinary cooperation. |
Examination Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Course Content; What is a brand, brand types, brand identity and positioning can be listed as titles. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction | Lecturing; question answer; |
| 2 | What is a Brand? | Lecturing; question answer; discussion |
| 3 | "Identity" relationship with brand | Lecturing; question answer; discussion |
| 4 | Brand Components | Lecturing; question answer; discussion |
| 5 | Name, symbol and slogan | Lecturing; question answer; discussion |
| 6 | Brand types | Lecturing; question answer; discussion |
| 7 | Brand types | Lecturing; question answer; discussion |
| 8 | mid-term exam | |
| 9 | Institution, Product and Brand | Lecturing; question answer; discussion |
| 10 | Person Brand Concept | Lecturing; question answer; discussion |
| 11 | Country, City and Brand | Lecturing; question answer; discussion |
| 12 | Country, City and Brand | Lecturing; question answer; discussion |
| 13 | Brand identity and positioning | Lecturing; question answer; discussion |
| 14 | Evaluation | Lecturing; question answer; discussion |
| 15 | Evaluation | Lecturing; question answer; discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Aaker, D., (2010), Güçlü Markalar Yaratmak, İstanbul: Mediacat. | |
| 2 | Aktuğlu, I., (2004), Marka Yönetimi, Güçlü ve Başarılı Markalar için Temel İlkeler, İstanbul: İletişim Yayınları | |
| 3 | Beckwith, H., (2012), Görünmeyeni Satmak, İstanbul: Optimist Yayınları. | |
| 4 | Chernatony, L, Francesca, R., (1998), “Defining a Brand: Beyond The Literature with Experts Interpretations”, Journal of Marketing Management, 14, 417-443. | |
| 5 | Gürbilek, N., (2011), Vitrinde Yaşamak, İstanbul: Metis Yayınları. Gürbilek, N., (2011), Vitrinde Yaşamak, İstanbul: Metis Yayınları. | |
| Required Course instruments and materials | ||
| Lecture notes, Computer, projection. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 8 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 8 | 8 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 60 | ||