Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | FATİH ÖZDEMİR (fatihozdemir@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to teach students about the history of package designs by showing the evolution through graphic design history and to give them practical work on package designs. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Uygulamalı olarak, ambalaj malzemelerini tanır ve tasarım süreçlerini öğrenir. |
PO-8 Students will be able to solve two, three and four dimensional design problems and perform their applications. PO-10 Students gain practical and communicative skills to present their designs effectively. PO-25 Basic knowledge of artistic applications and designs |
Practice Exam |
| LO-2 | At the same time, providing a product to be protected and transported from the first production stage to the moment of access to the consumer, it also performs graphic design analysis on the packaging materials in the position of the manufacturer in the shelf. |
PO-21 Produces original ideas and solutions according to the requirements of a given project. PO-23 Students produce designs using all kinds of visual media, from freehand drawing to computer graphics. PO-24 Visual Communication Design adapts to what they have learned and gained in the department education process. |
Examination |
| LO-3 | Can make briefing, question formation, problem detection and definition in packaging design process. |
PO-6 Students will be able to know the change and development processes of graphic design discipline from past to present and transfer what they know to current problems. PO-7 Students will be able to know the change and development processes of media from past to present and transfer what they know to current problems. PO-18 Students use existing computer technologies in the area of ??interest. PO-19 Performs natural and artificial object studies related to vision and shaping. |
Examination Term Paper Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Understanding the processes ranging from idea to product, from production to consumption, from consumption to reuse in packaging ? Packaging design process ? Understanding of target audience and consumer profiles ? Types of packaging, materials and production methods ? Graphic design applications for packaging ? Creating packaging and brand identity ? Functional and innovative packaging | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The historical process of packaging, classic, contemporary and innovative approaches in packaging design | Lecture, Question-answer |
| 2 | Basic concepts, terminology | Lecture, Question-answer |
| 3 | Packaging taxonomy, materials used in packaging design, production methods and production technologies | Lecture, Question-answer |
| 4 | Investigation of packaging samples with various size, shape, production method and materials | Lecture, Question-answer |
| 5 | Examining graphic design, basic color, typography, visual applications and graphic design elements for packaging | Lecture, Question-answer |
| 6 | Preparing the packaging design for production; preparation of offset and digital printing files for printing presses | Lecture, Question-answer |
| 7 | Investigation of production materials and techniques for production in packaging design | Lecture, Question-answer |
| 8 | mid-term exam | |
| 9 | Briefing, question creation, problem detection and definition in packaging design process | Lecture, Question-answer |
| 10 | Analysis of the relationship between packaging and brand identity | Lecture, Question-answer |
| 11 | Understanding the end-user and consumer profiles in packaging design, and examining the relationship between the socio-economic and socio-cultural segments and the design process | Lecture, Question-answer |
| 12 | Examining innovative approaches in packaging design, technology-oriented packaging, interactive packaging | Lecture, Question-answer |
| 13 | Project presentation and study | Practical , Grading |
| 14 | Project presentation and study | Practical , Grading |
| 15 | Project presentation and study | Practical , Grading |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Utterback, J., Arne Vedin, B., Alvarez, E., Tasarıma Dayalı Inovasyon, Ledo Yayınları | |
| 2 | Gültekin, E. (2009) Etkili Ambalaj Tasarımı, Dora Yayınları | |
| 3 | Bayazıt, N. Tasarlama Kuramları ve Metodları, Birsen Yayınları | |
| 4 | Ries, A., Ries, L., Marka Yaratmanın 22 Altın Kuralı, Mediacat | |
| Required Course instruments and materials | ||
| Computer, projection, Adobe Photoshop CS6, Adobe Illustrator CS6 | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 10 | 1 | 20 |
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 40 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 4 | 14 | 56 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 0 | ||
| c) Performance Project | 1 | 10 | 10 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 4 | 8 | 32 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 8 | 24 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 124 | ||