Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | NEŞE ACAR, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To provide students' improvement in the ability to write texts for different communication means, which are used in Public relations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can gain the knowledge of public relations writing. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. |
Examination |
| LO-2 | Can mprove writing ability. |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Examination |
| LO-3 | Can learn different writing techniques for different communication tools. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Examination |
| LO-4 | Can ability to design messages according to the features and structures of communication tools. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Examination |
| LO-5 | Can gain effective message generation knowledge to influence and convince target audiences. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-9 Communicate efficiently and positively with their juniors and seniors. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Writing process in public relations | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Text writing in Public relations and persuasion process | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 2 | Text writing in Public relations and form impressive message | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 3 | Writing process in Public relations messages | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 4 | Media ve relations | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 5 | News writing and techniques | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 6 | Rules and sources of reporting | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 7 | News release and news language | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 8 | mid-term exam | |
| 9 | Press article, news letter, interview | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 10 | Preparing press file | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 11 | Broshure, manual, newspaper, journal, book | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 12 | Flier, directly posting, annual, report | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 13 | Corporate publicity writing | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 14 | Process of advertisement creation and advertisement text | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 15 | An overview | Lecture, Discussion, Question and Answer, Application and Exercises, Case Studies |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Uzoğlu Bayçu, S. (Ed.) (2005). Halkla ilişkiler yazarlığı. Eskişehir: Anadolu Üniversitesi Yayınları. | |
| 2 | Uzoğlu Bayçu, S. (Vd.) (2013). Halkla ilişkiler yazarlığı. Eskişehir: Anadolu Üniversitesi Yayınları. | |
| Required Course instruments and materials | ||
| Book, Computer, Projection, Audio and Visual Documents. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 5 | 15 |
| b) Search in internet/Library | 3 | 5 | 15 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||