Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To help students do research about the current issues and problems about public relations and promotion and prepare a seminar. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can do research about the current issues |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. |
Presentation |
| LO-2 | can prepare and present presentations on current issues and problems |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
Presentation |
| LO-3 | can propose solutions about problems |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-9 Communicate efficiently and positively with their juniors and seniors. PO-10 Have the ability to work under work load, stress and pressure. |
Presentation |
| LO-4 | Can approach the critical aspects of professional issues. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-9 Communicate efficiently and positively with their juniors and seniors. |
Laboratory Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Research methods, the research process, choice of subject matter, screening data from secondary sources, the use of primary sources, the preparation of the draft seminar, the preparation of research report, to give information about the technique of making presentation, preparation seminar and case studies | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Scientific Research and Basic Concepts | Lecturing. |
| 2 | Scientific Research Process, Research Topic Selection | Lecturing. |
| 3 | Critical Source Review | Lecturing. |
| 4 | Data in Research, Survey | Lecturing. |
| 5 | Survey | Lecturing. |
| 6 | Interview | Lecturing. |
| 7 | Observation | Lecturing. |
| 8 | mid-term exam | |
| 9 | Measuring and Scales | Lecturing. |
| 10 | Research Universe and Sampling | Lecturing. |
| 11 | Sampling | Lecturing. |
| 12 | Quantitative Analysis Methods | Lecturing. |
| 13 | Case Study Method | Lecturing. |
| 14 | Focus Group Method | Lecturing. |
| 15 | Preparing a Research Report | Lecturing. |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Coşkun, R., Altunışık, R., Bayraktaroğlu, S., Yıldırım, E. (2015).Sosyal bilimlerde araştırma yöntemleri, Sakarya Yayınevi. | |
| 2 | Kaya, Z., Mehmet Ş.(2013). Araştırma yöntemleri ve teknikleri, Eğitim Yayınevi, | |
| Required Course instruments and materials | ||
| Book, lecture notes and projection machine. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 5 | 15 |
| b) Search in internet/Library | 4 | 5 | 20 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 4 | 2 | 8 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 3 | 9 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 3 | 9 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 91 | ||