Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | NEŞE ACAR (neseacar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | AYNUR KARAKOÇ, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To help students do research about the current issues and problems about public relations and promotion and prepare a seminar. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | can do research about the current issues |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Examination Presentation |
| LO-2 | can propose solutions about problems |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-9 Have the ability to work under work load, stress and pressure. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Examination Presentation |
| LO-3 | Can approach the critical aspects of professional issues. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-10 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management. PO-11 Easily apply the theoretical and practical knowledge obtained from school. |
Laboratory Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Research methods, the research process, choice of subject matter, screening data from secondary sources, the use of primary sources, the preparation of the draft seminar, the preparation of research report, to give information about the technique of making presentation, preparation seminar and case studies | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Scientific Research and Basic Concepts | Teaching, Question-Answer |
| 2 | Scientific Research Process, Research Topic Selection | Teaching, Question-Answer |
| 3 | Critical Literature Review, Classification of Research Approaches | Teaching, Question-Answer |
| 4 | Survey | Teaching, Question-Answer |
| 5 | Survey | Practice, Question-Answer, argument |
| 6 | Interview | Practice, Question-Answer, argument |
| 7 | Observation | Practice, Question-Answer, argument |
| 8 | mid-term exam | |
| 9 | Measuring and Scales | Teaching, Question-Answer |
| 10 | Research Universe and Sampling | Teaching, Question-Answer |
| 11 | Quantitative Analysis Methods | Teaching, Question-Answer |
| 12 | Case Study Method | Practice, Question-Answer, discussion |
| 13 | Focus Group Method | Practice, Question-Answer, discussion |
| 14 | Preparing a Research Report, Student Presentations | Teaching, Presentation, Question-Answer,, discussion |
| 15 | Student Presentations | Presentation, Question-Answer,, discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Coşkun, R., Altunışık, R., Bayraktaroğlu, S., Yıldırım, E. (2015).Sosyal bilimlerde araştırma yöntemleri, Sakarya Yayınevi. | |
| 2 | Kaya, Z., Mehmet Ş.(2013). Araştırma yöntemleri ve teknikleri, Eğitim Yayınevi, | |
| Required Course instruments and materials | ||
| Book, projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 1 | 5 | 5 |
| b) Search in internet/Library | 1 | 5 | 5 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 5 | 5 | 25 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 5 | 10 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 5 | 10 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 85 | ||