Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | GRAPHIC DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | PINAR GÜNGÜR (pgungur@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The identification of the new media that new communication technologies bring to communication is the comprehension of changes both in the theoretical differences and in the technological infrastructure that occur in the process of transition from traditional media to new media. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain definitions about new media. |
PO-25 Can follow the technologic and scientific developments awarding of the requirement of lifelong learning and renew themselves regularly. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Term Paper |
| LO-2 | Can explain the new media and traditional media relations. |
PO-25 Can follow the technologic and scientific developments awarding of the requirement of lifelong learning and renew themselves regularly. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Term Paper |
| LO-3 | Can describe new approaches in new media and advertising. |
PO-25 Can follow the technologic and scientific developments awarding of the requirement of lifelong learning and renew themselves regularly. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Term Paper |
| LO-4 | Can explain the relationship between new media and ınternet journalism. |
PO-25 Can follow the technologic and scientific developments awarding of the requirement of lifelong learning and renew themselves regularly. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Term Paper |
| LO-5 | Can explain the effects of new media on radio and television broadcasting. |
PO-25 Can follow the technologic and scientific developments awarding of the requirement of lifelong learning and renew themselves regularly. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Term Paper |
| LO-6 | Can define the relationship between new media and digital art. |
PO-25 Can follow the technologic and scientific developments awarding of the requirement of lifelong learning and renew themselves regularly. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Term Paper |
| LO-7 | Can define the relationship between social media and society. |
PO-25 Can follow the technologic and scientific developments awarding of the requirement of lifelong learning and renew themselves regularly. PO-39 Explain advertising, the promotion of advertising, its types, purposes, relations with graphic arts, advertising environments and methods of analysis.. |
Examination Term Paper |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| New Media Technologies, Features of New Communication Technologies, Technological Foundations of New Media, Internet, Corporate Web Sites, Blogs, Social Media, Transition from Traditional Media to New Media, New Media in Digital Advertising and Advertising, Internet Journalism, Effects of New Communication Technologies on News Media, Art and forms, Social media and society, New media and gathering effects, Legal regulations and ethics related to internet publishing. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | New Media and Definitions | Lecture, Question-Answer, Practice |
| 2 | New Media and Traditional Media Relations | Lecture, Question-Answer, Practice |
| 3 | New Media and Traditional Media Relations | Lecture, Question-Answer, Practice |
| 4 | New Media and New Communication Technologies | Lecture, Question-Answer, Practice |
| 5 | New Media and New Communication Technologies | Lecture, Question-Answer, Practice |
| 6 | New Media in New Media and Advertising | Lecture, Question-Answer, Practice |
| 7 | New Media in New Media and Advertising | Lecture, Question-Answer, Practice |
| 8 | mid-term exam | |
| 9 | New Media and Internet Journalism | Lecture, Question-Answer, Practice |
| 10 | Effects of New Media on Radio and Television Broadcasting | Lecture, Question-Answer, Practice |
| 11 | Effects of New Media on Radio and Television Broadcasting | Lecture, Question-Answer, Practice |
| 12 | New Media and Digital Art | Lecture, Question-Answer, Practice |
| 13 | New Media and Digital Art | Lecture, Question-Answer, Practice |
| 14 | Social Media and Society | Lecture, Question-Answer, Practice |
| 15 | Social Media and Society | Lecture, Question-Answer, Practice |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Demir, M. (2013). “Yeni Medya Üzerine…”. Literatürk Academia. İstanbul. | |
| 2 | Yengin, D (2012). “Yeni Medya Ve…”. Anahtar Kitaplar Yayınevi. İstanbul. | |
| Required Course instruments and materials | ||
| Computer, tablet, projection, pencil, paper. | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 10 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 4 | 1 | 30 |
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 3 | 6 |
| b) Search in internet/Library | 2 | 8 | 16 |
| c) Performance Project | 2 | 8 | 16 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 80 | ||