Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 3 / Spring Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | ULUSLARARASI TİCARET VE LOJİSTİK | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | TEKİNER KAYA (tekiner.kaya@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The object of this course is to explain what the innovation and innovation management is and their importance. How the product and process innovations will be managed successfully will be especially discussed in the course. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Students shall learn innovation and innovation related issues. |
PO-1 Necessary knowledge of international trade, international business management and supply chain management PO-7 Featuring in national and international market positions PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation |
Examination |
| LO-2 | Students will know the differences and the importance of product and process innovations. |
PO-5 Knowledge of production processes and management in the sector of profession
PO-7 Featuring in national and international market positions PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation |
Examination |
| LO-3 | Students able to find ways of managing the innovations successfully. |
PO-5 Knowledge of production processes and management in the sector of profession
PO-7 Featuring in national and international market positions PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Product and process innovations, innovation strategies, sources of innovations and inovation management will be discussed in the course. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Innovation | Lecture and discussion |
| 2 | The Ten Types of Innovation | Lecture and discussion |
| 3 | Profit Model- Network- Structure | Lecture and discussion |
| 4 | Process-Product Performance-Product System | Lecture and discussion |
| 5 | Service-Channel-Brand-Customer Engagement | Lecture and discussion |
| 6 | Comparision of Innovation Types | Lecture and discussion |
| 7 | Innovation Though Traditions | Lecture and discussion |
| 8 | mid-term exam | |
| 9 | Innovation Transformation of Industries and Markets | Lecture and discussion |
| 10 | Innovation Targeting | Lecture and discussion |
| 11 | Innovation Tactics | Lecture and discussion |
| 12 | Innovation Strategies | Lecture and discussion |
| 13 | Innovation in Corporate Culture | Lecture and discussion |
| 14 | Implementing Innovation in Corporate Culture | Lecture and discussion |
| 15 | Implementing Principles | Lecture and discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | İnovasyonun On Tipi Çığır Açma Disiplini- Larry Keeley- Nobel Kitapevi | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 4 | 8 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 4 | 12 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 106 | ||