Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | ULUSLARARASI TİCARET VE LOJİSTİK | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SUZAN ÇOBAN (suzan@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To evaluate the international and national retailing sector, to develop market and brand strategies. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the scope of international retailing. |
PO-7 Featuring in national and international market positions |
Examination |
| LO-2 | Can make market analysis in international retailing. |
PO-1 Necessary knowledge of international trade, international business management and supply chain management PO-7 Featuring in national and international market positions |
Examination |
| LO-3 | Can develop strategy in the field of international retailing and franchising. |
PO-7 Featuring in national and international market positions PO-9 Ability of communication with international commercial organizations PO-11 Evaluation and adaptation of international marketing strategies in terms of market conditions of operation |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of international retailing, marketing activities in international retailing, brand strategies. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to International Retailing and Basic Concepts | Lecture Method |
| 2 | Scope of International Retailing | Lecture Method |
| 3 | International Retailing Types | Lecture Method |
| 4 | International Retail Management | Lecture Method |
| 5 | Market Analysis in International Retailing | Lecture Method |
| 6 | International Market Entry Strategies in Retailing | Lecture Method, Discussion Method |
| 7 | Brand Management in International Retailing | Lecture Method |
| 8 | mid-term exam | |
| 9 | Brand Management Case Studies | Case Study Method |
| 10 | Sales Management in International Retailing | Lecture Method |
| 11 | Sales Management Case Studies | Case Study Method |
| 12 | Franchising in International Retailing | Lecture Method |
| 13 | Organization in International Retailing | Lecture Method |
| 14 | Case Studies in International Retailing | Case Study Method |
| 15 | Case Studies in International Retailing | Case Study Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Fatma Demirci Orel, Gülsün Nakıboğlu,Uluslararası Perakendecilik ve Tedarik Zinciri Yönetimi,Detay Yayıncılık,2016 | |
| Required Course instruments and materials | ||
| Textbook, Notes, Projection Equipment | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 8 | 24 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 8 | 24 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 148 | ||