Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / YÖN605 - YÖNETİM VE ORGANİZASYON (DOKTORA)

Code: YÖN605 Course Title: STRATEGIC MANAGEMENT Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Fall Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department YÖNETİM VE ORGANİZASYON (DOKTORA)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer FERDA ÜSTÜN (ferdakervanci@nevsehir.edu.tr)
Name of Lecturer(s) ŞEVKİ ÖZGENER, FERDA ÜSTÜN,
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Integrate strategic and functional business areas in making decisions; Give information about strategic management process and strategic alternatives.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Be able to tell about basic concepts and process of strategic management. PO-1 Understands, analyzes and interprets the basic concepts of management and organization field at the expert level and can apply them at the expert level in the field of management and organization.
PO-2 Learns different perspectives on many theories, models and paradigms developed in the field of management and organization, gains the knowledge and skills to evaluate, interpret and criticize scientific studies and research presented in various scientific meetings on these topics.
Examination
Presentation
LO-2 Be able to discuss contemporary concepts dealing with strategic management. PO-1 Understands, analyzes and interprets the basic concepts of management and organization field at the expert level and can apply them at the expert level in the field of management and organization.
PO-2 Learns different perspectives on many theories, models and paradigms developed in the field of management and organization, gains the knowledge and skills to evaluate, interpret and criticize scientific studies and research presented in various scientific meetings on these topics.
Examination
Presentation
LO-3 Be able to compare differences between strategic management and functional management. PO-1 Understands, analyzes and interprets the basic concepts of management and organization field at the expert level and can apply them at the expert level in the field of management and organization.
PO-2 Learns different perspectives on many theories, models and paradigms developed in the field of management and organization, gains the knowledge and skills to evaluate, interpret and criticize scientific studies and research presented in various scientific meetings on these topics.
Examination
Presentation
LO-4 Be able to explain mistakes that are done in strategic planning process and solutions offers of mistakes. PO-1 Understands, analyzes and interprets the basic concepts of management and organization field at the expert level and can apply them at the expert level in the field of management and organization.
PO-2 Learns different perspectives on many theories, models and paradigms developed in the field of management and organization, gains the knowledge and skills to evaluate, interpret and criticize scientific studies and research presented in various scientific meetings on these topics.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Basic conceps of strategic management; strategic decision-making; model of strategic management; SWOT Analysis (External and internal environment analyses); Strategic alternatives (basic strategies, competitive strategies, functional strategies, global strategies); evaluation of alternatives and choose of strategies, strategic management, strategic management in public and private sector, corporate governance, case studies.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Strategic management and basic concepts Lecture
2 Features of strategic management, advantages and disadvantages of strategy Lecture
3 Differences between strategic management and functional management Lecture
4 Concept of aim, basic aims of business (economic and social aims); Strategic intent hierarchy Lecture
5 SWOT analysis (External environment analysis) Lecture
6 SWOT analysis (External environment analysis) Lecture
7 Determining of strategy, basic business strategy, competitive strategy, functional strategies Lecture
8 mid-term exam
9 Selecting of strategy, 7S analysis Lecture
10 Application of strategy Lecture
11 Strategic control Lecture
12 Contemporary strategic concepts Lecture
13 Mistakes that are done in strategic planning process and solutions offers of mistakes Lecture
14 Corporate governance Lecture
15 Case study Lecture
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Ülgen, Hayri; Kadri Mirze; İşletmelerde Stratejik Yönetim; Literatür Yayıncılık, İstanbul 2008.
2 trategic Management: Competitiveness and Globalization”, Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson, Fifth Edition, Hardcover: Southern West, 2006.
Required Course instruments and materials
Projection, Essays and Case Studies.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 3 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 3 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 5 12 60
       b) Search in internet/Library 3 10 30
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 3 4 12
       e) Term paper/Project 3 1 3
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 5 3 15
mid-term exam 2 1 2
Own study for final exam 4 4 16
final exam 2 1 2
0
0
Total work load; 182