Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / SY-519 - SAĞLIK YÖNETİMİ ANABİLİM DALI(TEZLİ YÜKSEK LİSANS))

Code: SY-519 Course Title: QUALITY MANAGEMENT IN HEALTHCARE INSTITUTIONS Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Fall Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department SAĞLIK YÖNETİMİ ANABİLİM DALI(TEZLİ YÜKSEK LİSANS))
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer İBRAHİM YAĞLI (ibrahimyagli@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
To provide the students with basic theoretical knowledge and skills needed for effective marketing techniques and applications in the health sector.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 To be able to explain the importance, necessity and characteristics of quality management in health services PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge
 		Examination
LO-2 To be able to define the basic concepts related to health quality management and techniques used in quality improvement PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge
PO-3 To understand basic elements of health system in national and international level, to comprehend health planning and health policy, to analyze health sector economic and financially
 		Examination
LO-3 To be able to discuss current approaches related to patient and employee safety PO-5 Critical andinnovativethinking in problems faced during health management process, having the ability to use scientific methods and technics in decision making and problem solving
 		Examination
LO-4 To be able to believe the importance of medical error reporting PO-4 To have knowledge and skills to make advanced quantitative and qualitative analyses in health management and to be able to implement this knowledge
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
This course contains; Introduction, context, course aims, marketing concept,Development of healthcare marketing, Properties of Services, development of healthcare sector and properties of healthcare services,Consumer behaviour in healthcare,Marketing information systems and marketing research,Market segmentation, targeting, positioning; Strategic marketing planning & growth strategies, ,Product and product development strategies,Price and pricing strategies,Promotion in healthcare ,Distribution, distribution channels management and managing demand ,People, physical evidence & Process management ,Brand, Branding and Reputation Management in Health Services,General Perspective for the New Media and Digital Marketing in Health,Marketing, Branding and New Media in Health Services,General Assesment and Review.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 The Importance and Necessity of Quality in Health Services Questions and Answers, Lecture
2 Basic Concepts Related to Health Quality Management Questions and Answers, Lecture
3 Characteristics of Quality Management in Health Services Questions and Answers, Lecture
4 Measurement of Quality in Health Services Questions and Answers, Lecture
5 Tools and Techniques Used in Quality Improvement Questions and Answers, Lecture
6 Medical Errors and Causes Questions and Answers, Lecture
7 Medical Errors Reporting and Management Questions and Answers, Lecture
8 mid-term exam
9 Patient Safety Questions and Answers, Lecture
10 Prevention and Control of Hospital Infections Questions and Answers, Lecture
11 Drug Errors and Prevention Strategies Questions and Answers, Lecture
12 Prevention of Errors in Invasive / Noninvasive Initiatives Questions and Answers, Lecture
13 Prevention of Communication Errrors Questions and Answers, Lecture
14 Patient Falls and Prevention Strategies Questions and Answers, Lecture
15 Employee Safety Questions and Answers, Lecture
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Ekici, D. (2013). Sağlık Hizmetlerinde Toplam Kalite Yönetimi. Ankara: Sim Yayıncılık.
Required Course instruments and materials
Textbooks and the Internet

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 3 14 42
       b) Search in internet/Library 2 14 28
       c) Performance Project 2 14 28
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 4 16
mid-term exam 1 1 1
Own study for final exam 4 6 24
final exam 1 1 1
0
0
Total work load; 182