Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | SAĞLIK YÖNETİMİ ANABİLİM DALI(TEZLİ YÜKSEK LİSANS)) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM YAĞLI (ibrahimyagli@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The course design to provide students with an inside about marketing strategies of health services. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Explain the importance of marketing in health sector |
PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge |
Examination |
| LO-2 | Define the specific marketing techniques in health sector |
PO-1 To have knowledge about theoretical and practical information related to the field of health management and to be able to implement this knowledge |
Examination |
| LO-3 | Explain the role of patients and patient families in the health sector |
PO-5 Critical andinnovativethinking in problems faced during health management process, having the ability to use scientific methods and technics in decision making and problem solving |
Examination |
| LO-4 | Define the recent trends in healthcare marketing |
PO-6 Following the changes in the field of health care management and have the ability to provide specific solutions related health care system of the country |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| The increased competition in healthcare sector increases the importance of marketing activities in health sector. The course covers basic marketing functions and specific marketing issues in healthcare institutions. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Service Marketing | Lecture Method |
| 2 | The Importance of Marketing in Healthcare Services | Lecture Method |
| 3 | The Importance of Marketing in Healthcare Services | Lecture Method |
| 4 | The Consumer Behavior in Healthcare Services | Lecture Method |
| 5 | The Consumer Behavior in Healthcare Services | Lecture Method |
| 6 | Strategic Marketing Management and Planning in Healthcare Services I | Lecture Method |
| 7 | Strategic Marketing Management and Planning in Healthcare Services II | Lecture Method |
| 8 | mid-term exam | |
| 9 | Marketing Information System and Marketing Research in Healthcare Services | Lecture Method |
| 10 | Market Division, Placing and Developing in Healthcare Services | Lecture Method |
| 11 | Service Development and Pricing in Healthcare Services | Lecture Method |
| 12 | Distribution and Promotion of Healthcare Services | Lecture Method |
| 13 | Contemporary Marketing Issues in Healthcare Services | Lecture Method |
| 14 | Contemporary Marketing Issues in Healthcare Services | Lecture Method |
| 15 | General Review | Lecture Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Sağlık Hizmetleri Pazarlaması, Anadolu Üniversitesi Açıköğretim Yayınları, Eskişehir. | |
| Required Course instruments and materials | ||
| Textbooks and Internet | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 3 | 14 | 42 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 3 | 14 | 42 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 4 | 12 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 6 | 18 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 186 | ||