Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION AND DESIGN (MASTER) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SERAP SEVGİ ÜNKARACALAR (sevgiunkaracalar@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The effects of images on our thinking, perception and remembering practices will be discussed. Social effects of image based communication tools will be mentioned. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Have the act of visual analysis. |
PO-2 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field. PO-3 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach. |
Examination |
| LO-2 | became a viewer |
PO-1 Students will be able to use terminology, problem solving skills, technical and method knowledge to evaluate art and design on a common basis. PO-4 Students will be able to solve two, three and four dimensional design problems and perform their applications. PO-10 Describes how to visual communication of meaning and signification. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Examines the relationship between Communication and Culture. Describes the definition of culture in terms of visual and historical elements. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | General information about the course | Discussion Method Method of Narration Case Study Method |
| 2 | What is Visual Culture? | Discussion Method Method of Narration Case Study Method |
| 3 | Visual Methodology | Discussion Method Method of Narration Case Study Method |
| 4 | Visual Methodology | Discussion Method Method of Narration Case Study Method |
| 5 | Visual language, visual perception, visual aesthetics, visual comprehension | Discussion Method Method of Narration Case Study Method |
| 6 | In the process of interpretation, the audience's different readings and ways of seeing the image | Discussion Method Method of Narration Case Study Method |
| 7 | In the process of interpretation, the audience's different readings and ways of seeing the image | Discussion Method Method of Narration Case Study Method |
| 8 | mid-term exam | |
| 9 | Art, design and visual language | Discussion Method Method of Narration Case Study Method |
| 10 | Stages of visuality and its effects on communication | Discussion Method Method of Narration Case Study Method |
| 11 | Stages of visuality and its effects on communication | Discussion Method Method of Narration Case Study Method |
| 12 | Visual language of the advertisement | Discussion Method Method of Narration Case Study Method |
| 13 | Visual language of cinema | Discussion Method Method of Narration Case Study Method |
| 14 | The display language of the photo and picture | Discussion Method Method of Narration Case Study Method |
| 15 | Visual culture concept in different cultures | Discussion Method Method of Narration Case Study Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Mirzoeff, N. (Ed.). (2002). The visual culture reader. Psychology Press. | |
| 2 | Evans, J., & Hall, S. (Eds.). (1999). Visual culture: The reader. Sage. | |
| 3 | Berger, J., & Salman, Y. (1986). Görme biçimleri. Yankı Yayınları. | |
| 4 | Parsa, A. F. (2004). İmgenin Gücü: Görsel Kültürün Yükselişi. Medyada Yeni Yaklaşımlar. | |
| Required Course instruments and materials | ||
| computer, projection | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 7 | 7 | 49 |
| b) Search in internet/Library | 7 | 7 | 49 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 5 | 2 | 10 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 10 | 1 | 10 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 10 | 1 | 10 |
| final exam | 1 | 2 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 174 | ||