Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

INSTITUTE OF SOCIAL SCIENCES / GİT 512 - VISUAL COMMUNICATION AND DESIGN (MASTER)

Code: GİT 512 Course Title: VISUAL CULTURE Theoretical+Practice: 0+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department VISUAL COMMUNICATION AND DESIGN (MASTER)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer SERAP SEVGİ ÜNKARACALAR (sevgiunkaracalar@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The effects of images on our thinking, perception and remembering practices will be discussed. Social effects of image based communication tools will be mentioned.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Have the act of visual analysis. PO-2 Students has the technological and theoretical knowledge, equipment and aesthetic awareness about the field.
PO-3 Students use the accumulation gained from different branches of art and design in an interdisciplinary approach.
 		Examination
LO-2 became a viewer PO-1 Students will be able to use terminology, problem solving skills, technical and method knowledge to evaluate art and design on a common basis.
PO-4 Students will be able to solve two, three and four dimensional design problems and perform their applications.
PO-10 Describes how to visual communication of meaning and signification.
 		Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Examines the relationship between Communication and Culture. Describes the definition of culture in terms of visual and historical elements.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 General information about the course Discussion Method Method of Narration Case Study Method
2 What is Visual Culture? Discussion Method Method of Narration Case Study Method
3 Visual Methodology Discussion Method Method of Narration Case Study Method
4 Visual Methodology Discussion Method Method of Narration Case Study Method
5 Visual language, visual perception, visual aesthetics, visual comprehension Discussion Method Method of Narration Case Study Method
6 In the process of interpretation, the audience's different readings and ways of seeing the image Discussion Method Method of Narration Case Study Method
7 In the process of interpretation, the audience's different readings and ways of seeing the image Discussion Method Method of Narration Case Study Method
8 mid-term exam
9 Art, design and visual language Discussion Method Method of Narration Case Study Method
10 Stages of visuality and its effects on communication Discussion Method Method of Narration Case Study Method
11 Stages of visuality and its effects on communication Discussion Method Method of Narration Case Study Method
12 Visual language of the advertisement Discussion Method Method of Narration Case Study Method
13 Visual language of cinema Discussion Method Method of Narration Case Study Method
14 The display language of the photo and picture Discussion Method Method of Narration Case Study Method
15 Visual culture concept in different cultures Discussion Method Method of Narration Case Study Method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Mirzoeff, N. (Ed.). (2002). The visual culture reader. Psychology Press.
2 Evans, J., & Hall, S. (Eds.). (1999). Visual culture: The reader. Sage.
3 Berger, J., & Salman, Y. (1986). Görme biçimleri. Yankı Yayınları.
4 Parsa, A. F. (2004). İmgenin Gücü: Görsel Kültürün Yükselişi. Medyada Yeni Yaklaşımlar.
Required Course instruments and materials
computer, projection

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 2 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 2 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 7 7 49
       b) Search in internet/Library 7 7 49
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 5 2 10
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 10 1 10
mid-term exam 1 2 2
Own study for final exam 10 1 10
final exam 1 2 2
0
0
Total work load; 174