Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to enable the student to gain experience in different fields of advertising photography, to create the ability to use photographic works effectively in composition and design applications, and to gain artistic photography applications and professional shooting techniques. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can have basic information about advertising photography. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
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| LO-2 | Can knows the features that the advertisement photo should have. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector. |
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| LO-3 | Can gains knowledge of advertising photography production methods. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
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| LO-4 | Can have the ability to take advertisement photos. |
PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
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| LO-5 | Can learns the lighting techniques that should be used in advertising photography. |
PO-14 Easily apply the theoretical and practical knowledge obtained from school. PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software. |
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| LO-6 | It can produce projects within the scope of advertising campaign. |
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
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| LO-7 | Can make photo design for advertising campaign. |
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills. |
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| LO-8 | Can have the ability to create Photographic Composition. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-14 Easily apply the theoretical and practical knowledge obtained from school. |
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| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Advertising Photo Analysis, Professional Shooting Techniques, Lighting Principles, Use of Artificial and Natural Lights, White Balance, Perspective Controlled Lenses, Post-Capture Image Processing Techniques, Panoramic Photography, Advanced Photo Processing Techniques, Photographic Composition. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Advertising and promotional photo concept | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 2 | Design and composition in advertising photography | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 3 | Photographic methods | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 4 | Outdoor concept and image editing in advertising photography | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 5 | Outdoor advertising photo design and application | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 6 | Studio use in advertising photography | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 7 | Studio and continuous light concept, tungsten and halogen | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 8 | mid-term exam | |
| 9 | Studio and electronic flash use | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 10 | Working with studio lights and combining different light sources | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 11 | Different perspectives in advertising photography | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 12 | Advertising photo shooting techniques practice-1 | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 13 | Advertising photo shooting techniques practice-2 | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 14 | Advertising photo shooting techniques practice-2 | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 15 | Advertising photo shooting techniques practice-2 | Lecture Method, Project Presentation, Group Work, Case Study Method, Question and Answer |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Bayraktaroğlu, A. M. (Ed.) (2013). Reklam fotoğrafçılığı. Erzurum: Atatürk Üniversitesi Yayınları. | |
| 2 | Kasım, M. (2005). Reklam fotoğrafçılığı. Konya: Çizgi Kitapevi. | |
| Required Course instruments and materials | ||
| Book, Camera, Flash, Backdrop, Backdrop, | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 3 | 6 | 18 |
| b) Search in internet/Library | 2 | 6 | 12 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||