Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF HACI BEKTAŞ VELİ / GRT226 - GRAPHIC DESIGN

Code: GRT226 Course Title: INTERNET ADVERTISING Theoretical+Practice: 2+1 ECTS: 4
Year/Semester of Study 2 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department GRAPHIC DESIGN
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer GÜRSOY ŞEREF (gursoyseref@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
With this course, the student; It is to gain the competencies of writing web programs that can work in the internet environment, use databases and web services.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Teaching the concepts of internet advertising and the place and importance of internet advertising in internet marketing. PO-58 Gains knowledge about Internet advertising.
 		Examination
Performance Project
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Software installations and publishing for web server, variables and constants, operators and operation precedence, decision control statements, loop control statements, user-defined functions, ready Functions, array operations, filing operations, web forms, cross-page data transfer, database operations, XML applications and web services
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Definition and development of internet advertising. Lecturing, Question-Answer, Problem Solving.
2 Actors in Internet advertising. Lecturing, Question-Answer, Problem Solving.
3 Internet marketing and consumer behavior in the Internet environment. Lecturing, Question-Answer, Problem Solving.
4 Marketing and Advertising in the Internet Age. Lecturing, Question-Answer, Problem Solving.
5 Google Adwords, Google Adsense, Google Analytics, Google Keywords, Google Trends. Lecturing, Question-Answer, Problem Solving.
6 Internet culture. Lecturing, Question-Answer, Problem Solving.
7 Internet advertising models. Lecturing, Question-Answer, Problem Solving.
8 mid-term exam
9 Viral advertising and viral marketing. Lecturing, Question-Answer, Problem Solving.
10 Guerrilla Marketing Methods. advertising on social media platforms. Lecturing, Question-Answer, Problem Solving.
11 Hyperreality and virtual marketing. Lecturing, Question-Answer, Problem Solving.
12 Internet user profiles and target audience determination on the Internet. Lecturing, Question-Answer, Problem Solving.
13 Types of internet advertising cost calculation types of internet advertising payment. Measurement in internet advertising. Lecturing, Question-Answer, Problem Solving.
14 Email advertising and Web 2.0 advertising. Lecturing, Question-Answer, Problem Solving.
15 Internet advertising campaign examples. Lecturing, Question-Answer, Problem Solving.
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Odabaşı, Koray ve Korhan Odabaşı, Internette Pazarlama ve Sosyal Medya Stratejileri, 2010.
2 Mestçi, Aytaç, İnternette Reklamcılık, Pusula Yayıncılık, İstanbul, 2013.
Required Course instruments and materials
Textbook, Projection, Computer

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 1 14 14
       b) Search in internet/Library 4 14 56
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 1 2
mid-term exam 1 1 1
Own study for final exam 2 2 4
final exam 1 1 1
0
0
Total work load; 120