Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / HİT128 - PUBLIC RELATIONS AND PUBLICITY

Code: HİT128 Course Title: SERVICE MARKETING Theoretical+Practice: 2+0 ECTS: 3
Year/Semester of Study 1 / Spring Semester
Level of Course Short Cycle Degree Programme
Type of Course Optional
Department PUBLIC RELATIONS AND PUBLICITY
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer NEŞE ACAR (neseacar@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
Making students understand basic concepts and subjects of services marketing.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can understand services marketing elements PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity.
Examination
LO-2 Can explain properties of services marketing PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
Examination
LO-3 Can do genuine research about services marketing PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity.
PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
Examination
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The concept of service, service companies, marketing mix, the human factor and the physical evidence, demand and capacity management, service marketing, and new approache.
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Services concept and characteristics of services Teaching, Question&Answer
2 Classification of services, services and environment Teaching, Question&Answer
3 Marketing mix: product and distribution Teaching, Question&Answer
4 Marketin mix: pricing and promotion Teaching, Question&Answer
5 Public relations, personel selling and direct marketing Teaching, Question&Answer
6 Human factor in services marketing Teaching, Question&Answer
7 Physical Evidences Teaching, Question&Answer
8 mid-term exam
9 Demand management in service businesses Teaching, Question&Answer
10 Capacity management in service businesses Teaching, Question&Answer
11 Service quality and it’s dimensions Teaching, Question&Answer
12 Service Quality Model Teaching, Question&Answer
13 Improvement of Service Quality Teaching, Question&Answer
14 presentation Teaching, Question&Answer
15 presentation Teaching, Question&Answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Öztürk Sevgi Ayşe, Hizmet pazarlaması, Ekin Yayınevi, 2021
2 Hizmet Pazarlaması ve Stratejileri, (ed: Remzi Altunışık), İstanbul: Beta Yay. 2015
Required Course instruments and materials
Book, projections, computer, blackboard.

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 2 4
       b) Search in internet/Library 4 4 16
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 3 3 9
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 3 9
mid-term exam 1 1 1
Own study for final exam 3 3 9
final exam 1 1 1
0
0
Total work load; 91