Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 4 / Fall Semester | ||||
| Level of Course | 1st Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | VISUAL COMMUNICATION DESIGN | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | SELÇUK ULUTAŞ (selcukulutas@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to gain knowledge and skills in the context of revealing emotional effects, moods, emotions and feelings on the receiver while performing visual arrangements in visual communication design processes. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Visual arrangement can establish the relationship between meaning and emotion. |
PO-9 Students will be able to apply their practices scientifically and philosophically. PO-11 Students will have the ability to comprehend the visual language and differences of art and design and aesthetic sensitivity and to reflect on their designs. PO-13 Describes how to visual communication of meaning and signification. PO-19 Performs natural and artificial object studies related to vision and shaping. PO-22 Students develop strategies for target audience, product / service and market-oriented communication. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of visual aesthetics, analysis of emotional communication and the relationship between visuals. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | İnformation About Lesson | Narration Method, Case Study Method |
| 2 | Aesthetic categories- beautiful, ugly, scary, etc. | Narration Method, Case Study Method |
| 3 | Aesthetic categories- beautiful, ugly, scary, etc. | Narration Method, Case Study Method |
| 4 | Emotion generation - packaged emotions. Mood, emotion and feeling concepts. | Narration Method, Case Study Method |
| 5 | Frame, meaning and emotion | Narration Method, Case Study Method |
| 6 | Image and sound | Narration Method, Case Study Method |
| 7 | mid-term exam | |
| 8 | Effect of Assembly | Narration Method, Case Study Method |
| 9 | Visual editing in new media | Narration Method, Case Study Method |
| 10 | movie review | Case Study Method |
| 11 | movie review | Case Study Method |
| 12 | movie review | Case Study Method |
| 13 | movie review | Case Study Method |
| 14 | movie review | Case Study Method |
| 15 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Berger, J. (1999). Görme Biçimleri, Çev: Yurdanur Salman. İstanbul, Metis Yayınları. | |
| 2 | Ulutaş, S. (2017). Sinema estetiği. İstanbul: Hayalperest Yayınevi. | |
| 3 | Ulutaş, S. (2020). Sinemada Estetik Kategoriler: Çirkinin Estetiği. İstanbul: Doruk Yayınları. | |
| 4 | TOPRAK, M (2018). Görsel Estetik, Eskişehir: Anadolu Üniversitesi yayınları | |
| Required Course instruments and materials | ||
| Computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | 7 | 1 | 40 |
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 7 | 14 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 8 | 16 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 116 | ||