Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
|
|
LO-1 |
can explain strategic management |
PO-1 Gain theoretical and practical compelling knowledge in the field of political science, management science, law, urbanization and environmental struggles.
|
Examination |
LO-2 |
Can explain the basic and sub-strategies of businesses. |
PO-4 Interprets the concepts and approaches learned in the field of political science and management at national and international level, makes and applies comparative and interdisciplinary analysis.
|
Examination |
LO-3 |
It can give information about strategic analysis. |
PO-6 Critically evaluate the relations of state, democracy and civil society at national and local level in the field of political science and the problems in this field.
|
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
The content of this course; historical development of strategic planning, planning process, difference from plans within the scope of planned economy, SWOT analysis, strategic planning in the public sector, and the strategic planning process in the Turkish public sector. |
Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Introduction to Strategic Management |
Lecture |
2 |
Terms and concepts related to Strategic Management |
Lecture |
3 |
External environment analysis: General Environment |
Lecture |
4 |
External Environment analysis: Industry environment |
Lecture |
5 |
Internal environment analysis: capabilities and functions |
Lecture |
6 |
Measuring environmental factors |
Lecture |
7 |
Core strategies and subgroup strategies |
Lecture |
8 |
mid-term exam |
|
9 |
Core strategies and subgroup strategies |
Lecture |
10 |
Top Management Strategies: Corporate strategies; Portfolio Analysis |
Lecture |
11 |
Business Management Strategies: Competitive Strategies |
Lecture |
12 |
Divisional Strategies: Functional strategies |
Lecture |
13 |
Case Studies Presentation |
Lecture |
14 |
Case Studies Presentation |
Lecture |
15 |
Case Studies Presentation |
Lecture |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
Michael Porter, Rekabet Stratejisi, Sistem Yayıncılık, 2003. |
2 |
H. Ülgen ve K.Mirze Stratejik Yönetim, 7 Bası,Beta yayınları, İstanbul, 2016 |
Required Course instruments and materials |
book, computer, presentation |