Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / TR522 - TOURISM GUIDING (MASTER)

Code: TR522 Course Title: SOCIAL MEDIA AND DIGITAL MARKETING Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department TOURISM GUIDING (MASTER)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer İBRAHİM AKIN ÖZEN (akin@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction.
PO-5 Understand and apply management theories and practices in order to effectively run a travel business.
Examination
Term Paper
LO-2 PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-5 Understand and apply management theories and practices in order to effectively run a travel business.
PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
Examination
Term Paper
LO-3 PO-2 Have an understanding of the structure of the tourism industry, how it functions, and its significance for the development of the country.
PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-5 Understand and apply management theories and practices in order to effectively run a travel business.
Examination
Term Paper
LO-4 PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry.
PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction.
PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
Examination
Term Paper
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 mid-term exam
2 final exam
Recommend Course Book / Supplementary Book/Reading
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 2
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper 16 1
9.Project
final exam 16 2

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 12 24
       b) Search in internet/Library 2 12 24
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 4 14 56
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 5 15
mid-term exam 1 2 2
Own study for final exam 3 5 15
final exam 1 2 2
0
0
Total work load; 180