Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EDA ÖZGÜL KATLAV (edaozgul@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide students with the skills to understand and manage digital transformation processes in tourism businesses. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Understand the effects of digital technologies on business processes |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-7 Develop and apply competitive strategies relevant to tourism management. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Presentation |
| LO-2 | Comprehend the effects of digital transformation on customer behavior and demands |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Understand and apply the national and international legal regulations relevant to tourism. PO-7 Develop and apply competitive strategies relevant to tourism management. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Presentation |
| LO-3 | Understand the characteristics and different types of digital business models and gain the ability to create a digital strategy for the digital transformation of the business |
PO-1 Have a deeper understanding of tourism and its related fields. PO-2 Understand and apply the national and international legal regulations relevant to tourism. PO-3 Develop creative and practical solutions for contemporary issues in the tourism industry. PO-4 Plan, conduct, evaluate and report a study using scientific research methods. PO-8 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-14 Demonstrate effective communication and presentation skills both verbally and in writing. |
Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| Fundamental Concepts of Digital Transformation, Digital Technologies and Business Processes, Digital Transformation and Its Effects on Customer Experience, Digital Transformation and Business Models, Management and Leadership of Digital Transformation, Digital Transformation and Data Security | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic Concepts of Digital Transformation Definition and importance of digital transformation Impact of digital technologies on businesses and society Key components and stages of digital transformation | Narrative Method |
| 2 | Digital Technologies and Business Processes | Narrative Method |
| 3 | The effects of digital technologies such as cloud computing, big data, artificial intelligence, internet of things and blockchain on business processes Features and benefits of digitized business processes | Project Presentation, Question- Answer, Discussion |
| 4 | Digital Transformation and Customer Experience | Project Presentation, Question- Answer, Discussion |
| 5 | Digital Transformation and Business Models | Project Presentation, Question- Answer, Discussion |
| 6 | Social, Cultural and Ethical Dimensions of Digital Transformation | Project Presentation, Question- Answer, Discussion |
| 7 | Digital Transformation Management and Leadership | Project Presentation, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Current status of Digital Transformation in Tourism Businesses | Project Presentation, Question- Answer, Discussion |
| 10 | Digital Transformation in Hotel Businesses | Project Presentation, Question- Answer, Discussion |
| 11 | Digital Transformation in Travel Businesses | Project Presentation, Question- Answer, Discussion |
| 12 | Digital Transformation in Food & Beverage Businesses | Project Presentation, Question- Answer, Discussion |
| 13 | Digital transformation in transportation businesses | Project Presentation, Question- Answer, Discussion |
| 14 | Digital Transformation in Destinations | Project Presentation, Question- Answer, Discussion |
| 15 | Examination of digital transformation case studies in Tourism Businesses | Project Presentation, Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Gerald, C. K, Philips, A. N., Copulsky, J.R., Andrus, G. R, (2019) Teknoloji Yanılsaması, Optimist yayıncılık, | |
| Required Course instruments and materials | ||
| Books, Article, PowerPoint presentations, Internet resources, | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | |||
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 8 | 1 | 40 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | 8 | 1 | 60 |
| 9.Project | |||
| final exam | |||
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 4 | 14 | 56 |
| b) Search in internet/Library | 4 | 14 | 56 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 10 | 1 | 10 |
| e) Term paper/Project | 10 | 1 | 10 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 0 | ||
| mid-term exam | 0 | ||
| Own study for final exam | 0 | ||
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 174 | ||