Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TURİZM REHBERLİĞİ (TEZSİZ YÜKSEK LİSANS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM YILMAZ (iyilmaz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to gain knowledge and skills about marketing concepts, principles and practices in the context of the tourism sector. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can have comprehensive knowledge of theories, concepts, principles and practices of tourism marketing |
PO-1 Have a deeper understanding of tourism and its related fields. PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-8 Plan, conduct, evaluate and report a study using scientific research methods. PO-11 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination Presentation |
| LO-2 | Can analyze environment in tourism, consumer behavior, target market selection, pricing, distribution and promotion etc. |
PO-1 Have a deeper understanding of tourism and its related fields. PO-3 Turizm sektöründeki güncel konular ve sorunlar için yaratıcı ve pratik çözüm önerileri geliştirir. PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-9 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. |
Examination |
| LO-3 | Can give information about the elements of the promotion mix in travel businesses |
PO-1 Have a deeper understanding of tourism and its related fields. PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-8 Plan, conduct, evaluate and report a study using scientific research methods. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of tourism marketing, analysis of marketing environment in tourism, marketing information system, market segmentation, target market selection and positioning, tourism product, pricing decisions, distribution channels, promotion, human, process, physical elements | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Definition of marketing, scope and development process of marketing understanding | Lecturing, Question- Answer, Discussion |
| 2 | The concept of tourism marketing and features of tourism marketing | Lecturing, Question- Answer, Discussion |
| 3 | Analysis of marketing environment in tourism (macro and micro) | Lecturing, Question- Answer, Discussion |
| 4 | Analysis of marketing environment in tourism (macro and micro) | Lecturing, Question- Answer, Discussion |
| 5 | Marketing information system and marketing research in tourism | Project presentation, Question- Answer, Discussion |
| 6 | Market segmentation, target market selection and positioning in tourism | Project presentation, Question- Answer, Discussion |
| 7 | Touristic consumer purchasing decision process, types, effective factors | Project presentation, Question- Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Marketing mix elements in tourism (Tourism product, features, life cycle, product diversification) | Project presentation, Question- Answer, Discussion |
| 10 | Pricing in tourism businesses, effective factors in pricing, pricing policies and methods | Project presentation, Question- Answer, Discussion |
| 11 | Distribution system, distribution channels, intermediaries in tourism enterprises | Project presentation, Question- Answer, Discussion |
| 12 | Promotion mix in tourism businesses, advertising, personal selling, sales promotion, public relations, direct marketing | Project presentation, Question- Answer, Discussion |
| 13 | Promotion mix in tourism businesses, advertising, personal selling, sales promotion, public relations, direct marketing | Project presentation, Question- Answer, Discussion |
| 14 | Physical elements in tourism enterprises, physical environment elements | Project presentation, Question- Answer, Discussion |
| 15 | Process management in tourism enterprises, human | Project presentation, Question- Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Meydan Uygur, S. (2017) Örnek Olaylarla TURİZM PAZARLAMASI, Ankara: Detay Yayıncılık | |
| 2 | Middleton, V. T. C. (2010). Marketing in Travel and Tourism, Oxford: Heineman. | |
| Required Course instruments and materials | ||
| book, article, internet resources, course notes | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 20 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 12 | 1 | 20 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 11 | 22 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 7 | 14 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 7 | 14 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 150 | ||