Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TURİZM REHBERLİĞİ (TEZSİZ YÜKSEK LİSANS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MEHMET CANSIZ (mehmetcansiz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to examine the basic principles and theories of creative thinking and innovation, to establish the relationship between creative thinking and innovation, to establish the relationship between creative thinking, innovation and development, and to develop creative thinking and innovative practices in the tourist guiding profession. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can explain the basic concepts of tourist guiding and Innovation |
PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-9 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Develop behaviors and competencies required for lifelong learning. PO-11 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination |
| LO-2 | Can prepares examples of innovative work in the field of tourist guidance. |
PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-9 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Develop behaviors and competencies required for lifelong learning. PO-11 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination |
| LO-3 | can be understand the importance of innovation in the tourist guide profession |
PO-7 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-9 Conduct a study on issues which necessitates expertise in the field of tourism both independently and with others. PO-10 Develop behaviors and competencies required for lifelong learning. PO-11 Analyze, critically interpret and evaluate the knowledge and skills they have gained. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Creativity and Innovation Concepts and Principles, Innovative thinking, Innovative activities, relationship between tourist guidance and innovation, innovative applications in tourist guidance | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Basic concepts and definitions in innovation management | Lecturing, Question - answer, Discussion |
| 2 | Types of innovation in different industries. Types of innovation process and the differences between product, process and service innovation. | Lecturing, Question - answer, Discussion |
| 3 | Models of innovation processes.There are a variety of competing models of innovation demand-pull, supply-push, and the chain-linked model of innovation. The product-life cycle and the shifts between process and product innovation in the development of new industries and technologies. | Lecturing, Question - answer, Discussion |
| 4 | Strategies for innovation, defensive, imitative, offensive, opportunistic, traditional and dependent innovation strategies. | Lecturing, Question - answer, Discussion |
| 5 | Tecnological, economic, social, cultural and politic factors in innovation management | Lecturing, Question - answer, Discussion |
| 6 | Sources of innovation. Where do innovations come from? The sources of innovation. The main internal sources of innovation, such as R&D labs and engineering and design departments. External sources to innovate. The contribution of different external sources to innovation, the link between universities and the role of users in the innovation process. | Lecturing, Question - answer, Discussion |
| 7 | Innovation is about the successful exploitation or commercialisation of new ideas. The competitive environment in which firms operate strongly influences their ability to innovate. The features of competition that shape the success and failure of innovators. In particular, examine the advantages and disadvantages of small, medium and large firms in the innovation process. | Lecturing, Question - answer, Discussion |
| 8 | mid-term exam | |
| 9 | The relationship between tourist guidance and innovation | Lecturing, Question - answer, Discussion |
| 10 | Ways of developing innovation in tourist guidance and financial resources, methods of protecting innovation | Lecturing, Question - answer, Discussion |
| 11 | Factors to be considered for innovation success in the tourist guiding profession, evaluation of successful innovation practices | Lecturing, Question - answer, Discussion |
| 12 | Information technologies in managing innovative applications in tourist guidance | Lecturing, Question - answer, Discussion |
| 13 | Innovative application examples that can be adapted to tourist guidance | Lecturing, Question - answer, Discussion |
| 14 | Innovative application examples that can be adapted to tourist guidance | Lecturing, Question - answer, Discussion |
| 15 | Innovative application examples that can be adapted to tourist guidance | Lecturing, Question - answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 20 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | 12 | 1 | 20 |
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 11 | 22 |
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 2 | 7 | 14 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 2 | 7 | 14 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 150 | ||