Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | ÖMER ÇOBAN (omercoban@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide information about technological developments in the tourism industry and smart tourism applications in destinations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can define the concept of smart destinations and its components and explain its role in the tourism industry. |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-4 Understands and applies innovation-based marketing strategies in the field of tourism. PO-7 Knows the concepts of innovation and technology in the field of tourism. |
Examination Presentation Performance Project |
| LO-2 | Can comprehend the use of innovative technologies in the tourism sector and their applications in smart destinations |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-5 Can apply artificial intelligence approaches to tourism problems. PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one. PO-7 Knows the concepts of innovation and technology in the field of tourism. |
Examination Presentation Performance Project |
| LO-3 | Can evaluate the sustainability of tourism destinations and design sustainable tourism practices in smart destinations |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-7 Knows the concepts of innovation and technology in the field of tourism. PO-12 It can search and organize information from different sources and interpret the results to create detailed reports. |
Examination Presentation Performance Project |
| LO-4 | Can measure tourist behavior and satisfaction in smart destinations and develop tourism management and marketing strategies in smart destinations |
PO-3 It can identify potential tourist profiles and develop product positioning strategies for destinations and tourism businesses. PO-9 Turistik organizasyon ve işletmelerde inovasyon kültürünü bilir PO-13 Understands consumer behavior in digital environments. |
Examination Presentation Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Developments in information and communication technology, industrial revolutions, smart tourism applications and smart destinations | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Developments in information and communication technology and industrial revolutions | Discussion Method Narration Method Case Study Method |
| 2 | Smart concept, smart tourism applications, smart destinations | Discussion Method Narration Method Case Study Method |
| 3 | Digital marketing, social media use of destinations and businesses | Discussion Method Narration Method Case Study Method |
| 4 | Mobile applications in tourism | Discussion Method Narration Method Case Study Method |
| 5 | Online travel platforms and online travel reviews | Discussion Method Narration Method Case Study Method |
| 6 | Big data use in tourism | Discussion Method Narration Method Case Study Method |
| 7 | Virtual reality applications in detinations | Discussion Method Narration Method Case Study Method |
| 8 | mid-term exam | |
| 9 | Augmented reality applications in detinations | Discussion Method Narration Method Case Study Method |
| 10 | Use of QR code and near field communication in destinations | Discussion Method Narration Method Case Study Method |
| 11 | Blockchain in the tourism industry | Discussion Method Narration Method Case Study Method |
| 12 | Gamification applications in destinations | Discussion Method Narration Method Case Study Method |
| 13 | Use of robots in tourism | Discussion Method Narration Method Case Study Method |
| 14 | The use of artificial intelligence in tourism | Discussion Method Narration Method Case Study Method |
| 15 | Smart tourism applications and destination management | Discussion Method Narration Method Case Study Method |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Xiang, Z. ve Fesenmaier, D. R. (2017). Analytics in Smart Tourism Design Concepts and Methods. Springer: İsviçvre. | |
| 2 | Çeltek, E. (2020). Handbook of Research on Smart Technology Applications in the Tourism Industry. IGI Global: Hershey, ABD. | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 12 | 24 |
| b) Search in internet/Library | 2 | 12 | 24 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 4 | 14 | 56 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 2 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||