Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | BİLGİN YAZLIK (bilginyazlik@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | BİLGİN YAZLIK, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to enable students to understand the innovative and digital marketing techniques required by the age and learn how to use them. Students will be able to choose the digital marketing tool suitable for the segment addressed by the institutions or organizations that want to promote, and will ensure that this tool is used in accordance with its purpose. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-4 Understands and applies innovation-based marketing strategies in the field of tourism. PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one. PO-10 Knows how to apply different management tools in tourism business with special emphasis on information and communication technologies and indicative measurements. PO-13 Understands consumer behavior in digital environments. |
Examination |
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| LO-2 | Marketing via website and email |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-4 Understands and applies innovation-based marketing strategies in the field of tourism. PO-13 Understands consumer behavior in digital environments. |
Examination |
| LO-3 | Search engine optimization and search engine based marketing |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-7 Knows the concepts of innovation and technology in the field of tourism. PO-13 Understands consumer behavior in digital environments. |
Examination |
| LO-4 | Knows how to use digital usage statistics |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes. PO-7 Knows the concepts of innovation and technology in the field of tourism. PO-13 Understands consumer behavior in digital environments. |
Examination |
| LO-5 |
PO-1 Develops and implements innovative business models based on technology in the field of tourism. PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes. PO-7 Knows the concepts of innovation and technology in the field of tourism. PO-10 Knows how to apply different management tools in tourism business with special emphasis on information and communication technologies and indicative measurements. |
Examination |
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| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Digital marketing tools, digital marketing methods, creating value in digital environment, website marketing, e-mail-based marketing, search engine-based marketing, search engine optimization, online advertisements, digital usage analytics, social media-based marketing, infographic etc. effective use of tools, user-interactive promotion methods | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | mid-term exam | |
| 2 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Digital Marketing – Marketing Strategies for Engaging the Digital Generation | |
| Required Course instruments and materials | ||
| Books, current articles, practice trials on computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 12 | 24 |
| b) Search in internet/Library | 2 | 12 | 24 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 4 | 12 | 48 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 14 | 14 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 1 | 14 | 14 |
| final exam | 1 | 2 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||