Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / TT515 - TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS)

Code: TT515 Course Title: MACHINE LEARNING IN THE TOURISM INDUSTRY Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Fall Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer ŞEYHMUS AYDOĞDU (saydogdu@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The aim of this course is to enable students to use machine learning methods in related problems in the field of tourism by providing students with the basic knowledge and skills related to machine learning, which is the application area of artificial intelligence.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Can explain the basic concepts of artificial intelligence and machine learning. PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-5 Can apply artificial intelligence approaches to tourism problems.
PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one.
PO-7 Knows the concepts of innovation and technology in the field of tourism.
Examination
LO-2 Knows the approaches and methods used in machine learning. PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-5 Can apply artificial intelligence approaches to tourism problems.
PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one.
PO-7 Knows the concepts of innovation and technology in the field of tourism.
Examination
LO-3 Can apply machine learning methods through a software. PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-5 Can apply artificial intelligence approaches to tourism problems.
PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one.
PO-7 Knows the concepts of innovation and technology in the field of tourism.
PO-8 Gain knowledge of price determination in the tourism sector, estimation of seasonal demands, and personalized recommendations.
Examination
Term Paper
LO-4 Can interpret patterns in big data by revealing them with machine learning techniques. PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-5 Can apply artificial intelligence approaches to tourism problems.
PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one.
PO-7 Knows the concepts of innovation and technology in the field of tourism.
PO-10 Knows how to apply different management tools in tourism business with special emphasis on information and communication technologies and indicative measurements.
PO-15 Gain problem solving skills by using research methods used in different disciplines.
Examination
Term Paper
LO-5 Can develop machine learning application for solving a problem in the tourism sector. PO-2 It can use innovative research methods to collect big data, evaluate it and use it in decision processes.
PO-5 Can apply artificial intelligence approaches to tourism problems.
PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one.
PO-11 Gains entrepreneurial spirit and takes initiative to initiate innovation and technology related projects in the field of tourism.
Examination
Term Paper
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Artificial intelligence, machine learning, supervised learning, unsupervised learning, semi-supervised learning, reinforced learning, data sets in tourism, sample problem situations, applications of machine learning techniques in tourism
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Fundamentals of artificial intelligence and machine learning Lecture, Question and Answer, Discussion
2 Approaches and methods used in machine learning Lecture, Question and Answer, Discussion
3 Software to be used in machine learning and python programming language Lecture, Question and Answer, Discussion, Individual Study Method
4 Python programming applications Lecture, Question and Answer, Discussion, Individual Study Method
5 Supervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
6 Supervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
7 Supervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
8 mid-term exam
9 Unsupervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
10 Unsupervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
11 Unsupervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
12 Semi-supervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
13 Semi-supervised learning applications Lecture, Question and Answer, Discussion, Individual Study Method
14 Machine learning applications in solving problems in the tourism sector Lecture, Question and Answer, Discussion, Individual Study Method
15 Machine learning applications in solving problems in the tourism sector Lecture, Question and Answer, Discussion, Individual Study Method
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Alpaydın, E. (2013). Yapay öğrenme. Boğaziçi Üniversitesi Yayınevi.
2 Müller, A. C., & Guido, S. (2016). Introduction to machine learning with Python: a guide for data scientists. " O'Reilly Media, Inc.".
3 Aydoğdu, Ş. (2020). Algoritma ve Programlama. Pegem Akademi: Ankara.
4 Han, J., Kamber, M., & Pei, J. (2012). Data mining concepts and techniques third edition. University of Illinois at Urbana-Champaign Micheline Kamber Jian Pei Simon Fraser University.
Required Course instruments and materials
textbook, laptop

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper 16 1 30
9.Project
final exam 16 1 30

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 4 10 40
       b) Search in internet/Library 0
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 0
       e) Term paper/Project 4 11 44
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 4 7 28
mid-term exam 1 1 1
Own study for final exam 4 7 28
final exam 1 1 1
0
0
Total work load; 184