Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | OZAN ATSIZ (ozanatsiz@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to gain knowledge and skills about the basic concepts of digital consumer behavior, the effect of digital environment on consumer groups and digital consumer groups. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Explain digital consumer concepts and related concepts. |
PO-4 Understands and applies innovation-based marketing strategies in the field of tourism. PO-10 Knows how to apply different management tools in tourism business with special emphasis on information and communication technologies and indicative measurements. PO-13 Understands consumer behavior in digital environments. |
Examination |
| LO-2 | Explain the effects of digital environment on consumer behavior. |
PO-7 Knows the concepts of innovation and technology in the field of tourism. PO-12 It can search and organize information from different sources and interpret the results to create detailed reports. PO-13 Understands consumer behavior in digital environments. |
Examination |
| LO-3 | Explain the different psychological characteristics of consumers in digital environments. |
PO-13 Understands consumer behavior in digital environments. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Digital consumer behavior, digital environment, effect of digital environment on consumer, purchasing decision in digital environment | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Lecture Method, Discussion Method, Question and Answer | Introduction to Consumer Behavior & Customer Value-1 |
| 2 | Lecture Method, Discussion Method, Question and Answer | Introduction to Consumer Behavior & Customer Value-2 |
| 3 | Lecture Method, Discussion Method, Question and Answer | Digital Perception |
| 4 | Lecture Method, Discussion Method, Question and Answer | Learning & Memory (in the Digital Context) |
| 5 | Lecture Method, Discussion Method, Question and Answer | Motivation and Affect (in the Digital Context) |
| 6 | Lecture Method, Discussion Method, Question and Answer | Consumer & Social Well-Being |
| 7 | Lecture Method, Discussion Method, Question and Answer | The role of social media, 24/7 access, and online communities in self-concept, gender identity, and definitions of beauty |
| 8 | mid-term exam | |
| 9 | Lecture Method, Discussion Method, Question and Answer | Personality, Lifestyles, and Values |
| 10 | Lecture Method, Discussion Method, Question and Answer | Attitudes and Persuasive Communications |
| 11 | Lecture Method, Discussion Method, Question and Answer | Decision Making |
| 12 | Lecture Method, Discussion Method, Question and Answer | Buying, Using, and Disposing |
| 13 | Lecture Method, Discussion Method, Question and Answer | Groups and Social Media |
| 14 | Lecture Method, Discussion Method, Question and Answer | Subcultures & Culture-2 |
| 15 | Lecture Method, Discussion Method, Question and Answer | Subcultures & Culture-2 |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Solomon, Michael R. (2017). Consumer Behavior: Buying, Having, and Being (12th Edition). ISBN13: 978-0134129938 | |
| Required Course instruments and materials | ||
| computer, book | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 0 | ||
| b) Search in internet/Library | 3 | 14 | 42 |
| c) Performance Project | 3 | 14 | 42 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 20 | 1 | 20 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 20 | 1 | 20 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 18 | 1 | 18 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 188 | ||