Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | TOURISM TECHNOLOGIES AND INNOVATION (MASTER'S WITH THESIS) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM AKIN ÖZEN (akin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| Developments in information and communication technologies offer the opportunity to market the products and services offered by tourism operations in many channels at the same time. Special software is used to manage and monitor these channels. The main objectives of this course are to deal with the working principles of existing software and to provide the implementation of at least one software with examples. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Explains general concepts about tourism sector distribution channels. |
PO-4 Understands and applies innovation-based marketing strategies in the field of tourism. PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one. |
Examination Presentation |
| LO-2 | Understands channel management systems and working principles |
PO-4 Understands and applies innovation-based marketing strategies in the field of tourism. PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one. PO-10 Knows how to apply different management tools in tourism business with special emphasis on information and communication technologies and indicative measurements. |
Examination Presentation |
| LO-3 | Uses channel management systems in hotel management |
PO-4 Understands and applies innovation-based marketing strategies in the field of tourism. PO-6 Distinguish the current technologies applied in the field of tourism and choose the most suitable one. PO-8 Gain knowledge of price determination in the tourism sector, estimation of seasonal demands, and personalized recommendations. |
Examination Presentation |
| LO-4 | Make and implement strategic decisions in hotel management |
PO-8 Gain knowledge of price determination in the tourism sector, estimation of seasonal demands, and personalized recommendations. PO-13 Understands consumer behavior in digital environments. |
Examination Presentation |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Distribution channels used in the tourism sector are examined. The working principles of Channel Management Systems used in hotels are discussed in practice. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Distribution channels in the tourism sector | Lecture, Q&A |
| 2 | Global Distribution systems and working principles | Lecture, Q&A |
| 3 | Access to channel management systems and sales channels (Booking, Expedia, Agoda, Airbnb and Hotelbeds etc.) | Lecture, Q&A |
| 4 | Channel Management systems used in hotels | Lecture, Q&A |
| 5 | Reservatiion system | Lecture, Q&A |
| 6 | Availability update | Lecture, Q&A |
| 7 | Synchronization of sales channels | Lecture, Q&A |
| 8 | mid-term exam | |
| 9 | quota update | Lecture, Q&A |
| 10 | Price Policies | Lecture, Q&A |
| 11 | Competitor Facility Price Analysis | Lecture, Q&A |
| 12 | front office management | Lecture, Q&A |
| 13 | C-in - C-out | Lecture, Q&A |
| 14 | Folio management | Lecture, Q&A |
| 15 | Hot spot systems | Lecture, Q&A |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| Required Course instruments and materials | ||
| Existing Channel Management Systems | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 12 | 24 |
| b) Search in internet/Library | 2 | 12 | 24 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 4 | 14 | 56 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 2 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 180 | ||