Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | DESTINATION MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | DUYGU EREN (deren@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide knowledge and skills on the concepts of destination marketing, tourism behavior in the destination, the decision-making processes of tourists and how destinations should be marketed to the target audience. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Analyze using the basic concepts of destination marketing |
PO-3 Develops and implements competitive strategies related to the destination. |
Examination Presentation Practice Exam |
| LO-2 | Learns how our country's natural and cultural attractions are marketed. |
PO-2 Understand, critically evaluate and apply key business principles to run both national and international tourism operations. PO-3 Develops and implements competitive strategies related to the destination. PO-5 Develop behaviors and competencies required for lifelong learning. |
Examination Presentation Practice Exam |
| LO-3 | Explain the components of destination marketing |
PO-3 Develops and implements competitive strategies related to the destination. PO-8 Demonstrate effective communication and presentation skills both verbally and in writing. PO-10 Gains knowledge about destination branding. |
Examination Presentation Practice Exam |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Basic concepts of destination and marketing, qualifications for destination marketing, tourist behavior in the destination, decision-making processes in the destination and destination marketing components | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Destination and marketing concepts | Oral presentation, question-answer, discussion |
| 2 | Introduction to destination marketing | Oral presentation, question-answer, discussion |
| 3 | Tourist behavior in destination marketing | Oral presentation, question-answer, discussion |
| 4 | Decision making process in destination marketing | Oral presentation, question-answer, discussion |
| 5 | Factors affecting destination satisfaction | Oral presentation, question-answer, discussion |
| 6 | Factors affecting destination loyalty | Oral presentation, question-answer, discussion |
| 7 | Service quality in destination marketing | Oral presentation, question-answer, discussion |
| 8 | mid-term exam | |
| 9 | Introduction to destination marketing components | Oral presentation, question-answer, discussion |
| 10 | Destination Marketing (Product) | Oral presentation, question-answer, discussion |
| 11 | Destination Marketing (Price) | Oral presentation, question-answer, discussion |
| 12 | Destination Marketing (Place) | Oral presentation, question-answer, discussion |
| 13 | Destination Marketing (Promotion) | Oral presentation, question-answer, discussion |
| 14 | destination image | Oral presentation, question-answer, discussion |
| 15 | Destination branding | Oral presentation, question-answer, discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Ünal, A (2020). Destinasyon Pazarlaması. Nobel Yayıncılık: Ankara | |
| Required Course instruments and materials | ||
| book, computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 8 | 11 | 88 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 10 | 1 | 10 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 2 | 10 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 5 | 2 | 10 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 192 | ||