Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Spring Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | DESTINATION MANAGEMENT | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | İBRAHİM AKIN ÖZEN (akin@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| “Smart destination” constitutes the content of the concept of Tourism 4.0. Smart destination means carrying out tourism activities by making use of new technologies (artificial intelligence, internet of things (iot), big data analysis and cloud computing). In this course content, the importance of innovative technologies in destination management will be discussed. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Knows Innovative Technologies and Concepts in Destination Management |
PO-3 Develops and implements competitive strategies related to the destination. PO-4 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-10 Gains knowledge about destination branding. |
Examination |
| LO-2 | Digital Marketing in Destination - Understands and applies branding issues |
PO-3 Develops and implements competitive strategies related to the destination. PO-4 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-6 Plan, conduct, evaluate and report a study using scientific research methods. PO-10 Gains knowledge about destination branding. |
Examination |
| LO-3 | Performs market analysis for the destination |
PO-3 Develops and implements competitive strategies related to the destination. PO-4 Analyze, critically interpret and evaluate the knowledge and skills they have gained. PO-10 Gains knowledge about destination branding. |
Examination |
| LO-4 | Can make data-based analyzes in destination management |
PO-3 Develops and implements competitive strategies related to the destination. PO-6 Plan, conduct, evaluate and report a study using scientific research methods. PO-10 Gains knowledge about destination branding. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| Smart tourism, Smart destination, concepts and technologies that make up these concepts will be discussed in destination management. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Smart tourism, smart city, smart destination concepts are discussed | Oral presentation, question-answer, discussion |
| 2 | How to create a Tourism Information system in destinations | Oral presentation, question-answer, discussion |
| 3 | Tourism Information system in destinations is examined in terms of stakeholders | Oral presentation, question-answer, discussion |
| 4 | Technological contents in Tourism Information system | Oral presentation, question-answer, discussion |
| 5 | Digital Marketing - Branding | Oral presentation, question-answer, discussion |
| 6 | Destination trend analysis | Oral presentation, question-answer, discussion |
| 7 | Social Media Analytics | Oral presentation, question-answer, discussion |
| 8 | mid-term exam | |
| 9 | Social Media Marketing | Oral presentation, question-answer, discussion |
| 10 | Promotion in Social Media Environments | Oral presentation, question-answer, discussion |
| 11 | Impressive introduction | Oral presentation, question-answer, discussion |
| 12 | Content Marketing | Oral presentation, question-answer, discussion |
| 13 | Gamification in Promotion | Oral presentation, question-answer, discussion |
| 14 | Augmented Reality (Ar) Applications | Oral presentation, question-answer, discussion |
| 15 | Application development | Oral presentation, question-answer, discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | https://digitalcommons.usf.edu/m3publishing/vol18/iss9781732127586/2/ | |
| Required Course instruments and materials | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 2 | |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 2 | 12 | 24 |
| b) Search in internet/Library | 2 | 12 | 24 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 2 | 5 | 10 |
| e) Term paper/Project | 4 | 14 | 56 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 2 | 2 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 0 | ||
| 0 | |||
| 0 | |||
| Total work load; | 188 | ||