Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / TRT528 - TURİZM REHBERLİĞİ (TEZSİZ YÜKSEK LİSANS)

Code: TRT528 Course Title: CONSUMER BEHAVIOR IN TOURISM Theoretical+Practice: 3+0 ECTS: 5
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department TURİZM REHBERLİĞİ (TEZSİZ YÜKSEK LİSANS)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer KORAY ÇAMLICA (koraycamlica@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
To get to know the consumers who are the subjects of production and consumption and analyse the patterns of behaviour

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 State the situation and the importance of the consumers PO-1 Have a deeper understanding of tourism and its related fields.
PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction.
Examination
Presentation
LO-2 Identify the factors that determine and affect consumer behavior, understand consumer rights and environmental protection PO-1 Have a deeper understanding of tourism and its related fields.
PO-4 Understand service delivery processes related to tourist guiding profession, and use them in a way to ensure visitor satisfaction.
PO-10 Develop behaviors and competencies required for lifelong learning.
PO-12 Understand and critically evaluate social and professional ethical values and behave accordingly.
PO-13 Have awareness of social justice, cultural values and environmental issues.
PO-14 Understand and apply national and international law, regulations and professional standards related to tourist guiding.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
Consumer-Customer-Consumer Behavior Concepts Concepts and Features, Importance of Consumer Behavior in Marketing, Consumer Behavior and Marketing Strategy Relationship, Consumer Behavior Models-Explanatory Models, Consumer Behavior Models-Identifier (Modern) Models, Factors Affecting Consumer Behavior, Psychological Effects-Learning and Memory, Motivation and involvement, Sensation and Perception, Attitudes and Changing Attitudes and Emotions Socio-Cultural Influences, Group Dynamics and Solidarity Group, Social Class, Consumer Buying Process , Problem determination, assessment of terms Personality and Self, Values and Lifestyle, Purchase and post-purchase behavior
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Consumer-Customer and Consumer Behavior Concepts Lecture, Question-Answer, Discussion
2 Importance of Consumer Behavior in Marketing- Consumer Behavior and Marketing Strategy Relationship Lecture, Question-Answer, Discussion
3 Features of Consumer Behavior-Consumer Behavior and Strategic Marketing Management Process Relationship Lecture, Question-Answer, Discussion
4 Factors Affecting Consumer Behavior-Psychological Factors Lecture, Question-Answer, Discussion
5 Factors Affecting Consumer Behavior-Demographic Factors Lecture, Question-Answer, Discussion
6 Factors Affecting Consumer Behavior-Socio-Cultural Factors Lecture, Question-Answer, Discussion
7 Consumer Purchase Decision Process Lecture, Question-Answer, Discussion
8 mid-term exam
9 Student Presentations Project Presentation, Lecture, Question-Answer, Discussion
10 Student Presentations Project Presentation, Lecture, Question-Answer, Discussion
11 Student Presentations Project Presentation, Lecture, Question-Answer, Discussion
12 Student Presentations Project Presentation, Lecture, Question-Answer, Discussion
13 Student Presentations Project Presentation, Lecture, Question-Answer, Discussion
14 Student Presentations Project Presentation, Lecture, Question-Answer, Discussion
15 Student Presentations Project Presentation, Lecture, Question-Answer, Discussion
16 final exam
Recommend Course Book / Supplementary Book/Reading
1 Consumer behaviour in tourism. Yazar: S. Horner, J. Swarbrooke. Butterworth-Heinemann. Second Edition.
2 Marketing for Hospitality and Tourism. Yazar: P. Kotler, J.T. Bowen, J.C. Makens. Pearson education. Fifth Edition.
3 Tüketici Davranışı ve pazarlama stratejileri-Global ve genel yaklaşım. Yazar: Erdoğan Koç. Seçkin Yayıncılık.4. baskı.
4 Tüketici Davranışları, A. Hamdi İSLAMOĞLU - Remzi ALTUNIŞIK , 3. Basım, Beta Basım Yayım , İstanbul, 2010.
5 Turizm Davranışı, Prof.Dr. Bahattin Rızaoğlu, Detay Yayıncılık, 2012, 3. Baskı, Ankara.
Required Course instruments and materials

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 1 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 1 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 2 14 28
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 2 11 22
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 2 7 14
mid-term exam 1 1 1
Own study for final exam 2 7 14
final exam 1 1 1
0
0
Total work load; 150