Learning Outcomes |
PO |
MME |
The students who succeeded in this course: |
|
|
LO-1 |
Understand key differences between traditional and behavioral economics. |
PO-19 To teach the fundamentals of the theory of finance and the main approaches and to gain the necessary basic knowledge to evaluate the developments and problems in the field of finance.
|
Examination |
LO-2 |
Analyze how psychological biases affect individual and market decisions. |
PO-14 Uses computer technologies in solving problems related to the field.
|
Examination |
LO-3 |
Critically assess economic models that incorporate human irrationality. |
PO-13 Has the competence to evaluate and apply the knowledge, skills and competencies acquired during the education process in business life.
|
Examination |
PO: Programme Outcomes MME:Method of measurement & Evaluation |
Course Contents |
Behavioral Economics is an interdisciplinary field combining insights from psychology, neuroscience, and traditional economics to better understand human decision-making. Unlike classical economic theories that assume individuals are fully rational, this course explores how psychological biases, heuristics, emotions, and social influences shape economic behavior. Topics include bounded rationality, prospect theory, loss aversion, mental accounting, and the impact of nudges on consumer and policy decisions. |
Weekly Course Content |
Week |
Subject |
Learning Activities and Teaching Methods |
1 |
Differences between classical and behavioral economics |
Oral Expression |
2 |
Limits of human decision-making, Herbert Simon’s theory |
Oral Expression |
3 |
Common cognitive shortcuts and their economic effects |
Oral Expression |
4 |
Kahneman & Tversky’s model, risk preferences, and loss aversion |
Oral Expression |
5 |
How people categorize and treat money differently |
Oral Expression |
6 |
Hyperbolic discounting, self-control problems |
Oral Expression |
7 |
Altruism, reciprocity, and inequality aversion |
Oral Expression |
8 |
mid-term exam |
|
9 |
How small changes influence decisions (Thaler & Sunstein) |
Oral Expression |
10 |
Investor biases, stock market anomalies |
Oral Expression |
11 |
Role of emotions in economic choices |
Oral Expression |
12 |
How governments use behavioral economics |
Oral Expression |
13 |
Designing and interpreting behavioral experiments |
Oral Expression |
14 |
Limits and criticisms of behavioral interventions |
Oral Expression |
15 |
Overall evaluation and project presentations |
Oral Expression |
16 |
final exam |
|
Recommend Course Book / Supplementary Book/Reading |
1 |
"Nudge: Improving Decisions About Health, Wealth, and Happiness" – Richard Thaler & Cass Sunstein |
2 |
"Predictably Irrational" – Dan Ariely |
3 |
Academic Articles & Case Studies on Behavioral Economics |
Required Course instruments and materials |
"Thinking, Fast and Slow" – Daniel Kahneman
"Misbehaving: The Making of Behavioral Economics" – Richard Thaler |