Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / MARKETING

History

Nevsehir University Vocational College was founded in accordance with the Articles 7/d-2 of the Law No. 2880, as amended by Law No.2547 by the General Meeting of Turkish Council of Higher Education in 24 March 2000 that the Council make a decision in this date. Marketing Program started education semester in 2001-2002, for evening classes 2005-2006. Medium of instruction is Turkish.


Qualification Awarded

Students who have accomplished all the courses (equal to 120 ECTS) and have a weighted grade point average of at least 2.0 out of 4.00 are given an associate degree diploma in Marketing.


Level of Qualification

Associate Degree

Specific Admission Requirements

In Turkey it is necessary that students to pass the YGS (Transition to Higher Education Examination) and LYS (Undergraduate Placement Examination). It is possible to get associate degree programs through the scores taken from YGS or without examination. The only way to enter a program in University is through these tests’ scores. The students make choices in order of preference to be admitted to the programs they want to attend and send their preference form to ÖSYM (Student Selection and Placement Center). ÖSYM takes all the applications, lists the scores the students have received from highest to lowest and announces the current programs according to the scores placing the students in the programs they have preferred. The foreign students get placed in a University, allocated a certain number of quota students in our country, as per the scores they have received on the central exam named YÖS (University Entrance Examination for International Students). Documents required for the enrollment process are: • Diplomas of High Schools and their equivalents • The Document of Student Placement Exam results by ÖSYM


Specific Arrangement For Recognition of Prior Learning

The process of the recognition of prior learning in Turkish Higher Education Institutions is at starting point. So, the recognition of prior learning has not completely started yet in any programmes of Nevşehir University. However; some exemption exams are applied for some lessons such as Computer Technology or English at the beginning of both academic terms. The students who regard themselves as having the learning outcomes of these lessons can take the exams. And, the students who achieve these exams are exempted from these lessons.


Qualification Requirements and Regulations

The students are required to achieve all of both compulsory and elective courses ( equivalent to 120 ECTS in total ) and to get at least 2.0 Great Point Average ( GPA ) over 4.00 in total and to complete the training period of 30 work days in order to be able to get Associate’s Degree in the department of Marketing Programming.


Profile of The Programme

It’s a two-year higher education program that aims to train manpower that will set up and run a business or help managers with the administration of the marketing unit of business enterprises. In Marketing Program, internal and external activities and tasks are executed through the managership and the rectorship, the parent organization. The main objective of this program is to educate professionals who can perform the necessary planning and practices to supply the market with goods and services produced by enterprises, are equipped with professional knowledge and skills required by changing market conditions, are needed in marketing and sales applications of enterprises in our country. The program provides theoretical and practical training on topics such as product, price, distribution, promotion, branding, target market analysis, identification of strategies, marketing research, advertising, internet marketing and international marketing. At the end of this training, students will have basic competencies of marketing such as determining the customers or consumers who are in need of goods or services, giving information about the features and quality of the requested product, knowing the legal responsibilities as a member of the marketing profession, taking responsibility for management positions, assuming the control and supervision of people working at the command of them, and using the language and computer programs related to the profession, visiting existing and potential customers and developing customer relationships and representing the business in the best way.

Key Learning Outcomes of the Programme

PO-1 The students who have completed the program successfully: Have an understanding of concepts, principles, theories and facts within the contexts of marketing.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-6 Work effectively both independently and with the others.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to marketing.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-9 Communicate efficiently and positively with their juniors and seniors.
PO-10 Have the ability to work under work load, stress and pressure.
PO-11 Have an understanding of concepts, principles, theories and facts within the contexts of business, economics, accounting, law and management.
PO-12 Assist colleagues contribute to junior’s developments through continued education.
PO-13 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
PO-16 Assist colleagues by doing the tasks apart from their own in extraordinary situations.
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
PO-18 Demonstrate reading, listening, speaking and writing skills in English at least at the level of A2 of European Language Portfolio.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
PO-20 Understand Atatürk’s principles and revolutions, and adopt fundamental principles of Republic.

NQF-HETR Program Outcomes Matrices
TYYC PÇ-1 PÇ-2 PÇ-3 PÇ-4 PÇ-5 PÇ-6 PÇ-7 PÇ-8 PÇ-9 PÇ-10 PÇ-11 PÇ-12 PÇ-13 PÇ-14 PÇ-15 PÇ-16 PÇ-17 PÇ-18 PÇ-19 PÇ-20
1- Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level. X X X X X
1- Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level. X X X X X X
2- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. X X X X X
1- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. X X X X X
2- Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field. X X X X X X X X X
3- Conduct activities towards the development of subordinates within a project. X X X X X X
1- Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs. X X X X
2- Direct the education received to a higher education level in the same field or to an occupation in the same level. X X X X
3-Gain awareness of lifelong learning. X X X
1- Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication. X X X X X X X
2- Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals X X X X
3- Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level. X X X
4- Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge. X X X
1- Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. X X
2- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. X X
Basic Area Competencies-Program Outcomes Matrix (Academic Weighted)
Açıklama PÇ-1 PÇ-2 PÇ-3 PÇ-4 PÇ-5 PÇ-6 PÇ-7 PÇ-8 PÇ-9 PÇ-10 PÇ-11 PÇ-12 PÇ-13 PÇ-14 PÇ-15 PÇ-16 PÇ-17 PÇ-18 PÇ-19 PÇ-20
Has a basic level of information in the field. X X X X X
The decision has the ability to use the information relating to the administration and management area in their application and behavior. X X X X X X
It has the ability to analyze, interpret and evaluate information on the field. X X X X X
Fulfill the duties and responsibilities given to him. X X X
It takes responsibility as a team member for problems encountered or unpredictable in practice. X X X X X X X X
Critically evaluates the acquired knowledge and skills. X X X
Indicates that the continuity of the learning requirement. X X X X
It is open to the programs for the programs for learning requirements. X X X X X
Transfers their knowledge and skills in the field written and orally to the interests of the knowledge and skills related to the field. X X X X X X X X
Their colleagues are prone to help. X X X X X
The European Language Portfolio A2 has a general level (as able to follow the information in the least area and to communicate with their colleagues) have foreign knowledge. X
The at least European Computer Using License required by the field uses information and communication technologies with the basic level of computer software. X
The organization / institution treats business and social ethical values. X X
The universality of social rights has adequate consciousness on environmental protection, occupational health and safety issues with social justice, quality and cultural values. X X X
Is clear to change and innovation. X X X X





Turkey Higher Education Qualifications Framework (TYYC, Level 5,) ) Basic Field Competencies (Academic Weighted) PROGRAM ÇIKTILARI TYYÇ
PÇ-1 PÇ-2 PÇ-3 PÇ-4 PÇ-5 PÇ-6 PÇ-7 PÇ-8 PÇ-9 PÇ-10 PÇ-11 PÇ-12 PÇ-13 PÇ-14 PÇ-15 PÇ-16 PÇ-17 PÇ-18 PÇ-19 PÇ-20
KNOWLEDGE Theoretical-Conceptual Has a basic level of information in the field. 1 x x x x x x x x x x 1- Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level. Theoretical-Conceptual KNOWLEDGE
SKILLS Cognitive-Practical The decision has the ability to use the information relating to the administration and management area in their application and behavior. 1 x x x x x x x x x x x x 1- Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level. Cognitive-Practical SKILLS
SKILLS Cognitive-Practical It has the ability to analyze, interpret and evaluate information on the field. 2 x x x x x x x x x x 2- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. Cognitive-Practical SKILLS
COMPETENCES Fulfill the duties and responsibilities given to him. 1 x x x x x x x x 1- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. Competence to Work Independently and Take Responsibility COMPETENCES
COMPETENCES It takes responsibility as a team member for problems encountered or unpredictable in practice. 2 x x x x x x x x x x x x x x x x x 2- Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field. Competence to Work Independently and Take Responsibility COMPETENCES
COMPETENCES x x x x x x 3- Conduct activities towards the development of subordinates within a project. Competence to Work Independently and Take Responsibility COMPETENCES
COMPETENCES Critically evaluates the acquired knowledge and skills. 1 x x x x x x x 1- Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs. Learning Competence COMPETENCES
COMPETENCES Indicates that the continuity of the learning requirement. 2 x x x x x x x x 2- Direct the education received to a higher education level in the same field or to an occupation in the same level. Learning Competence COMPETENCES
COMPETENCES It is open to the programs for the programs for learning requirements. 3 x x x x x x x x 3-Gain awareness of lifelong learning. Learning Competence COMPETENCES
COMPETENCES Transfers their knowledge and skills in the field written and orally to the interests of the knowledge and skills related to the field. 1 x x x x x x x x x x x x x x x 1- Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication. Communication and Social Competence COMPETENCES
COMPETENCES Their colleagues are prone to help. 2 x x x x x x x x x 2- Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals Communication and Social Competence COMPETENCES
COMPETENCES The European Language Portfolio A2 has a general level (as able to follow the information in the least area and to communicate with their colleagues) have foreign knowledge. 3 x x x x 3- Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level. Communication and Social Competence COMPETENCES
COMPETENCES The at least European Computer Using License required by the field uses information and communication technologies with the basic level of computer software. 4 x x x x 4- Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge. Communication and Social Competence COMPETENCES
COMPETENCES The organization / institution treats business and social ethical values. 1 x x x x 1- Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. Field Specific Competence COMPETENCES
COMPETENCES The universality of social rights has adequate consciousness on environmental protection, occupational health and safety issues with social justice, quality and cultural values. 2 x x x x x 2- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. Field Specific Competence COMPETENCES
COMPETENCES Is clear to change and innovation. 3 x x x x Field Specific Competence COMPETENCES

Occupational Profiles of Graduates with Examples

Our graduates can work on marketing of all enterprises in public and private sectors. They have job opportunities at supermarkets as they are becoming widespread, at departments like store marketing manager, product group manager, customer relations manager, and shelving and shopfitting etc., in service, insurance and banking industries, and in marketing of a variety of financial services and in tourism marketing as appropriate to the region. Also they can work as personal salesmen in businesses, in advertising and promotion companies, in marketing research agencies, at marketing departments of businesses. Graduates of this program can be assigned as clerks to the public institutions in the case of obtaining the required score from KPSS.

Access to Further Studies

After completing associate degree programs successfully, students may have undergraduate programs through DGS ( Degree Completion Exam ), and may study these programs.


Course Structure Diagram with Credits

1. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
AİT101 ATATURK’S PRINCIPLES AND HISTORY I 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 2
ENF101 INFORMATION TECHNIQUES 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
PAY103 ECONOMICS 3 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
PAY101 GENERAL MANAGEMENT 2 Hour(s) 1 Hour(s) 1 Fall Semester Compulsory 3
PAY107 MATHEMATICS 4 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 4
PAY105 MARKETING PRINCIPLES 3 Hour(s) 1 Hour(s) 1 Fall Semester Compulsory 4
PAY109 BASIC LAW 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 2
TDL101 TURKISH LANGUAGE I 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 2
YBD101 FOREIGN LANGUAGE 1 4 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 2
SCHVZ1 POOL OF ELECTİVE COURSE 1 - Hour(s) - Hour(s) 1 Fall Semester Optional 3
Total:
 28

2. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
AİT102 ATATURK’S PRINCIPLES AND HISTORY II 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 2
PAY120 GENERAL ACCOUNTING 3 Hour(s) 1 Hour(s) 1 Spring Semester Compulsory 4
PAY114 PROFESSIONAL ETHICS 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 2
PAY118 CONSUMER RELATIONSHIP MANAGEMENT 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 3
PAY102 ORGANIZATIONAL BEHAVIOUR 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 2
PAY116 MARKETING COMMUNICATION TECHNIQUES 4 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 4
PAY112 RETAILING MANAGEMENT 3 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 3
STAJ TRAINING 0 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 4
TDL102 TURKISH LANGUAGE II 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 2
YBD102 FOREIGN LANGUAGE II 4 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 4
Total:
 30

3. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
PAY201 GLOBAL MARKETING 2 Hour(s) 1 Hour(s) 2 Fall Semester Compulsory 3
PAY235 EXPORTATION TECHNIQUES 2 Hour(s) 0 Hour(s) 2 Fall Semester Compulsory 3
PAY203 MARKETING RESEARCH 2 Hour(s) 1 Hour(s) 2 Fall Semester Compulsory 3
PAY225 SALES FORCE TRAINING 2 Hour(s) 0 Hour(s) 2 Fall Semester Compulsory 3
SCHVZ2 POOL OF ELECTİCE COURSE 2 - Hour(s) - Hour(s) 2 Fall Semester Optional 18
Total:
 30

4. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
PAY206 RESEARCH METHODS AND TECHNIQUES 1 Hour(s) 1 Hour(s) 2 Spring Semester Compulsory 2
PAY208 FOREIGN TRADE PROCEDURES 2 Hour(s) 0 Hour(s) 2 Spring Semester Compulsory 2
PAY210 PUBLIC RELATIONS 2 Hour(s) 0 Hour(s) 2 Spring Semester Compulsory 3
PAY230 BRAND MANAGEMENT 2 Hour(s) 0 Hour(s) 2 Spring Semester Compulsory 3
PAY204 MARKETING LEGISLATION 2 Hour(s) 0 Hour(s) 2 Spring Semester Compulsory 2
PAY240 SALES MANAGEMENT 5 Hour(s) 1 Hour(s) 2 Spring Semester Compulsory 6
PAY202 CONSUMER BEHAVIOR 2 Hour(s) 1 Hour(s) 2 Spring Semester Compulsory 3
SCHVZ3 POOL OF ELECTİVE COURSE 3 - Hour(s) - Hour(s) 2 Spring Semester Optional 9
Total:
 30

POOL OF ELECTİVE COURSE 1

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
BKE101 SCIENTIFIC AND CULTURAL ACTIVITIES 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
PAY111 ELOQUENCE 2 Hour(s) 0 Hour(s) 1 Fall Semester Optional 3

POOL OF ELECTİCE COURSE 2

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
BKE 201 SCIENTIFIC AND CULTURAL ACTIVITIES-I 0 Hour(s) 1 Hour(s) 2 Fall Semester Optional 3
PAY221 ENVIRONMENTAL PROTECTION 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
PAY219 ELECTRONIC MARKETING 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
PAY217 QUALITY MANAGEMENT SYSTEMS 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
PAY209 VOCATIONAL FOREIGN LANGUAGE 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 2
PAY215 PROFESSIONAL CORRESPONDENCE TECHNIQUES 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
PAY211 COMMERCIAL LAW 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
PAY205 TOURISM MARKETING 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3

POOL OF ELECTİVE COURSE 3

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
BKE 202 SCIENTIFIC AND CULTURAL ACTIVITIES-II 0 Hour(s) 1 Hour(s) 2 Spring Semester Optional 3
PAY234 LOGISTICS 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
PAY224 SALE-FIELD PLANNING 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
PAY226 TV ADVERTIING 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3

Examination Regulations, Assessment and Grading

Each student must register in the beginning of each semester and in order to participate in the final examination, students must have attended at least 70% of the courses and 80 % of the practices. The students are subjected at least one mid-term examination and the final examination for each course. The mid-term examination’s (assessment methods like assignments, laboratory examinations, quizzes, etc. can be calculated as mid-term grade) contribution to the final grade is 40% and final examination counts for 60% of the final grade. In order to be successful in a course, the final grade must be at least 45. If a student have these grades such as AA, BA, BB, CB and CC, it means they are successful. DC and DD grades are conditional success grades. That means if a student have these grades for some courses, he has to have at least a 2.0 GPA so that he will be successful in the mentioned courses.


Graduation Requirements

In order to complete the program successfully it is required to pass all courses in the program (120 ECTS), to have a GPA of at least 2.00 out of 4.00 and to complete internship successfully.


Mode of Study

Full-time


Facilities

In Vocational School, educational activities are conducted with 6 associate assistant, and 25 lecturers. Courses are performed in the classes having the capacity of 45 people and projection and in the computer labs. Students can benefit from internet labs and libraries all day. Also, there is a conference room that many events happen.


Programme Director or Equivalent

Adress : Nevsehir University, Vocational School, 50300 Nevsehir TURKEY. Web Site : http://www.myo.nevsehir.edu.tr e- mail : myo@nevsehir.edu.tr Phone : 0 384 228 11 40 Fax : 0 384 215 2671 ,Advisors of the Program: Assistant Professor Neşe Acar