Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

VOCATIONAL SCHOOL OF NEVŞEHİR / PUBLIC RELATIONS AND PUBLICITY

History

Nevsehir University Vocational School is a two year degree institution with 7500 m2 indoor area, 13 classrooms, 4 laboratory and 6 workshops. Public Relations and Publicity Program started education semester in 2018-2019. Medium of instruction is Turkish.


Qualification Awarded

Students who have accomplished all the courses (equal to 120 ECTS) and have a weighted grade point average of at least 2.0 out of 4.00 are given an associate degree diploma in Public Relations and Publicity

Level of Qualification

Associate Degree

Specific Admission Requirements

The students send their preference forms to the student selection and placement center (ÖSYM) by sorting the department preferences they can enter according to their scores as a result of the exam. ÖSYM receives all applications, groups the applications according to the score type, sorts the scores from the highest to the lowest, lists all available programs according to the preferred score type and places the students in one of their preferred programs. The selection of foreign students who will enter the universities in our country is made within a certain quota according to a central exam called the Foreign Student Exam (YÖS).

Specific Arrangement For Recognition of Prior Learning

An exemption exam is held at the beginning of the academic year for the Foreign Language courses included in the education plans of the programs. Students who are successful in the exam are exempt from the related course in the curriculum.


Qualification Requirements and Regulations

The students are required to achieve all of both compulsory and elective courses ( equivalent to 120 ECTS in total ) and to get at least 2.0 Great Point Average ( GPA ) over 4.00 in total and to complete the training period of 30 work days in order to be able to get Associate’s Degree in the department of Public Relations and Publicity Programming.

Profile of The Programme

The aim of the Public Relations and Publicity Program is to train intermediate staff who are qualified, well-educated, have ethical values and national values, are skilled, skilled in solving internal and external communication problems, knowledgeable about mass media, and can use new technologies in individual and group studies.

Key Learning Outcomes of the Programme

PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity.
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally.
PO-3 Communicate effectively verbally, non-verbally and in a written way and demonstrate effective presentation skills.
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary.
PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that.
PO-6 Work effectively both independently and with the others.
PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity.
PO-8 Have strong communicative skills and accommodate easily adapt to teamwork.
PO-9 Communicate efficiently and positively with their juniors and seniors.
PO-10 Have the ability to work under work load, stress and pressure.
PO-11 Has knowledge of basic concepts, theories, principles and phenomena in business, economics, accounting, law and management.
PO-12 Assist colleagues contribute to junior’s developments through continued education.
PO-13 Respect seniors and complete the assigned tasks fully; create their personal solutions in case of crisis.
PO-14 Easily apply the theoretical and practical knowledge obtained from school.
PO-15 With the theoretical and practical experience obtained they are able to analyze and provide solutions to the problems encountered of the sector.
PO-16 Assist colleagues by doing the tasks apart from their own in extraordinary situations.
PO-17 Demonstrate effective use of both basic and professional information and communication technologies and software.
PO-18 Demonstrate reading, listening, speaking and writing skills in English at least at the level of A2 of European Language Portfolio.
PO-19 Understand both professional and social ethical values, evaluate them critically, and behave in an appropriate manner.
PO-20 Understand Atatürk’s principles and revolutions, and adopt fundamental principles of Republic.

NQF-HETR Program Outcomes Matrices
TYYC PÇ-1 PÇ-2 PÇ-3 PÇ-4 PÇ-5 PÇ-6 PÇ-7 PÇ-8 PÇ-9 PÇ-10 PÇ-11 PÇ-12 PÇ-13 PÇ-14 PÇ-15 PÇ-16 PÇ-17 PÇ-18 PÇ-19 PÇ-20
1- Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level. X X X X X
1- Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level. X X X X X X
2- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. X X X X X
1- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. X X X X X
2- Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field. X X X X X X X X X
3- Conduct activities towards the development of subordinates within a project. X X X X X X
1- Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs. X X X X
2- Direct the education received to a higher education level in the same field or to an occupation in the same level. X X X X
3-Gain awareness of lifelong learning. X X X
1- Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication. X X X X X X X
2- Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals X X X X
3- Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level. X X X
4- Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge. X X X
1- Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. X X
2- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. X X
Basic Area Competencies-Program Outcomes Matrix (Academic Weighted)
Açıklama PÇ-1 PÇ-2 PÇ-3 PÇ-4 PÇ-5 PÇ-6 PÇ-7 PÇ-8 PÇ-9 PÇ-10 PÇ-11 PÇ-12 PÇ-13 PÇ-14 PÇ-15 PÇ-16 PÇ-17 PÇ-18 PÇ-19 PÇ-20
Has a basic level of information in the field. X X X X
The decision has the ability to use the information relating to the administration and management area in their application and behavior. X X X X X
It has the ability to analyze, interpret and evaluate information on the field. X X X X X
Fulfill the duties and responsibilities given to him. X X X
It takes responsibility as a team member for problems encountered or unpredictable in practice. X X X X X X X X
Critically evaluates the acquired knowledge and skills. X X X
Indicates that the continuity of the learning requirement. X X X X
It is open to the programs for the programs for learning requirements. X X X X
Transfers their knowledge and skills in the field written and orally to the interests of the knowledge and skills related to the field. X X X X X X X X
Their colleagues are prone to help. X X X X X
The European Language Portfolio A2 has a general level (as able to follow the information in the least area and to communicate with their colleagues) have foreign knowledge. X
The at least European Computer Using License required by the field uses information and communication technologies with the basic level of computer software. X
The organization / institution treats business and social ethical values. X X
The universality of social rights has adequate consciousness on environmental protection, occupational health and safety issues with social justice, quality and cultural values. X X X
Is clear to change and innovation. X X X X





Turkey Higher Education Qualifications Framework (TYYC, Level 5,) ) Basic Field Competencies (Academic Weighted) PROGRAM ÇIKTILARI TYYÇ
PÇ-1 PÇ-2 PÇ-3 PÇ-4 PÇ-5 PÇ-6 PÇ-7 PÇ-8 PÇ-9 PÇ-10 PÇ-11 PÇ-12 PÇ-13 PÇ-14 PÇ-15 PÇ-16 PÇ-17 PÇ-18 PÇ-19 PÇ-20
KNOWLEDGE Theoretical-Conceptual Has a basic level of information in the field. 1 x x x x x x x x x 1- Possess theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level. Theoretical-Conceptual KNOWLEDGE
SKILLS Cognitive-Practical The decision has the ability to use the information relating to the administration and management area in their application and behavior. 1 x x x x x x x x x x x 1- Gain the skills to use basic level theoretical and practical knowledge acquired within the field in the same field of a higher education level or in a field of same level. Cognitive-Practical SKILLS
SKILLS Cognitive-Practical It has the ability to analyze, interpret and evaluate information on the field. 2 x x x x x x x x x x 2- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. Cognitive-Practical SKILLS
COMPETENCES Critically evaluates the acquired knowledge and skills. 1 x x x x x x x 1- Evaluate the acquired knowledge and skills at basic level within the field with a critical approach, determine and respond to learning needs. Learning Competence COMPETENCES
COMPETENCES Indicates that the continuity of the learning requirement. 2 x x x x x x x x 2- Direct the education received to a higher education level in the same field or to an occupation in the same level. Learning Competence COMPETENCES
COMPETENCES It is open to the programs for the programs for learning requirements. 3 x x x x x x x 3-Gain awareness of lifelong learning. Learning Competence COMPETENCES
COMPETENCES Transfers their knowledge and skills in the field written and orally to the interests of the knowledge and skills related to the field. 1 x x x x x x x x x x x x x x x 1- Transfer the ideas based on the basic knowledge and skills acquired within the field through written and oral communication. Communication and Social Competence COMPETENCES
COMPETENCES Their colleagues are prone to help. 2 x x x x x x x x x 2- Share the ideas and solution proposals to problems about issues within the field with professionals and non-professionals Communication and Social Competence COMPETENCES
COMPETENCES The European Language Portfolio A2 has a general level (as able to follow the information in the least area and to communicate with their colleagues) have foreign knowledge. 3 x x x x 3- Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio A2 General Level. Communication and Social Competence COMPETENCES
COMPETENCES The at least European Computer Using License required by the field uses information and communication technologies with the basic level of computer software. 4 x x x x 4- Use informatics and communication technologies with at least a minimum level of European Computer Driving License Basic Level software knowledge. Communication and Social Competence COMPETENCES
COMPETENCES The organization / institution treats business and social ethical values. 1 x x x x 1- Possess social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field. Field Specific Competence COMPETENCES
COMPETENCES The universality of social rights has adequate consciousness on environmental protection, occupational health and safety issues with social justice, quality and cultural values. 2 x x x x x 2- Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security. Field Specific Competence COMPETENCES
COMPETENCES Is clear to change and innovation. 3 x x x x Field Specific Competence COMPETENCES
COMPETENCES Fulfill the duties and responsibilities given to him. 1 x x x x x x x x 1- Interpret and evaluate data, define problems, do analysis, produce solutions based on proof with using basic level knowledge and practices gained within the field. Competence to Work Independently and Take Responsibility COMPETENCES
COMPETENCES It takes responsibility as a team member for problems encountered or unpredictable in practice. 2 x x x x x x x x x x x x x x x x x 2- Take responsibility as a team member in order to solve unexpected complex problems faced in the implementations within the field. Competence to Work Independently and Take Responsibility COMPETENCES
COMPETENCES x x x x x x 3- Conduct activities towards the development of subordinates within a project. Competence to Work Independently and Take Responsibility COMPETENCES

Occupational Profiles of Graduates with Examples

Our graduates can work in public and private sector in all public relations and publicity businesses. They can find opportunities to work in advertising agencies, public relations companies, media planning and purchasing companies, and advertising and public relations departments of businesses. In addition, if they get the required score from KPSS, they can be appointed as civil servants in public institutions.

Access to Further Studies

Students who successfully complete their associate degree education can enter the vertical transfer exam and, if they are placed in the undergraduate program approved by the Student Selection and Placement Center, they can study in the undergraduate programs.

Course Structure Diagram with Credits

1. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
AİT101 ATATURK’S PRINCIPLES AND HISTORY I 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 2
HİT109 INFORMATION AND COMMUNICATION TECHNOLOGIES 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
HİT101 GENERAL MANAGEMENT 3 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
HİT107 PUBLIC RELATIONS 3 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
HİT111 COMMUNICATION 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
HİT104 MARKETING PRINCIPLES 3 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
HİT105 BASIC LAW 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 3
TDL101 TURKISH LANGUAGE I 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 2
YBD101 FOREIGN LANGUAGE 1 2 Hour(s) 0 Hour(s) 1 Fall Semester Compulsory 2
SCHVZ1 ELECTIVE COURSE POOL 1 - Hour(s) - Hour(s) 1 Fall Semester Optional 6
Total:
 30

2. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
AIT102 ATATURK’S PRINCIPLES AND HISTORY II 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 2
HİT110 ELOQUENCE 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 3
HİT118 PHOTOGRAPHY 2 Hour(s) 1 Hour(s) 1 Spring Semester Compulsory 3
HİT126 PRESENTATION TECHNIQUES IN PUBLIC RELATIONS 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 3
HİT102 COMMUNICATION LAW 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 3
HİT120 MEDIA PLANNNING 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 3
HİT106 ADVERTISING 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 3
TDL102 TURKISH LANGUAGE II 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 2
YBD102 FOREIGN LANGUAGE II 2 Hour(s) 0 Hour(s) 1 Spring Semester Compulsory 2
SCHVZ2 ELECTIVE COURSE POOL 2 - Hour(s) - Hour(s) 1 Spring Semester Optional 6
Total:
 30

3. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
HİT201 PUBLIC RELATIONS CAMPAIGNS 2 Hour(s) 1 Hour(s) 2 Fall Semester Compulsory 3
HİT229 PUBLIC RELATIONS WRITING 2 Hour(s) 1 Hour(s) 2 Fall Semester Compulsory 3
HİT203 INSTITUTIONAL IMAGE AND REPUTATION MANAGEMENT 2 Hour(s) 0 Hour(s) 2 Fall Semester Compulsory 3
HİT231 NEW COMMUNICATION TECHNOLOGIES 2 Hour(s) 0 Hour(s) 2 Fall Semester Compulsory 3
SCHVZ3-1 ELECTIVE COURSE POOL 3-1 - Hour(s) - Hour(s) 2 Fall Semester Optional 3
SCHVZ3-2 ELECTIVE COURSE POOL 3-2 - Hour(s) - Hour(s) 2 Fall Semester Optional 15
Total:
 30

4. Semester Course Plan

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
HİT202 PUBLIC RELATIONS PRACTICES 2 Hour(s) 1 Hour(s) 2 Spring Semester Compulsory 4
HİT204 PUBLIC RELATIONS CRISIS MANAGEMENT 2 Hour(s) 0 Hour(s) 2 Spring Semester Compulsory 3
HİT218 MEDIA LITERACY 2 Hour(s) 0 Hour(s) 2 Spring Semester Compulsory 3
HİT220 SOCIAL MEDIA 2 Hour(s) 0 Hour(s) 2 Spring Semester Compulsory 3
STAJ250 TRAINING 0 Hour(s) 2 Hour(s) 2 Spring Semester Compulsory 5
SCHVZ4-1 ELECTIVE COURSE POOL 4-1 - Hour(s) - Hour(s) 2 Spring Semester Optional 3
SCHVZ4-2 ELECTIVE COURSE POOL 4-2 - Hour(s) - Hour(s) 2 Spring Semester Optional 9
Total:
 30

ELECTIVE COURSE POOL 1

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
HİT113 BEHAVIORAL SCIENCES 2 Hour(s) 0 Hour(s) 1 Fall Semester Optional 3
HİT119 PUBLIC RELATIONS AND ETHICS 2 Hour(s) 0 Hour(s) 1 Fall Semester Optional 3
HİT103 INTRODUCTION TO ECONOMICS 2 Hour(s) 0 Hour(s) 1 Fall Semester Optional 3
HİT117 PROTOCOL AND SOCIAL BEHAVIOR RULES 2 Hour(s) 0 Hour(s) 1 Fall Semester Optional 3

ELECTIVE COURSE POOL 2

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
HİT122 ENVIRONMENTAL PROTECTION 2 Hour(s) 0 Hour(s) 1 Spring Semester Optional 3
HİT114 NEWS COLLECTION AND WRITING TECHNIQUES 2 Hour(s) 0 Hour(s) 1 Spring Semester Optional 3
HİT128 SERVICE MARKETING 2 Hour(s) 0 Hour(s) 1 Spring Semester Optional 3
HİT124 OCCUPATIONAL HEALTH AND SAFETY 2 Hour(s) 0 Hour(s) 1 Spring Semester Optional 3
HİT116 PREPARATION FOR JOB AND PERSONAL CARE 2 Hour(s) 0 Hour(s) 1 Spring Semester Optional 3
HİT112 CONSUMER RELATIONSHIP MANAGEMENT 2 Hour(s) 0 Hour(s) 1 Spring Semester Optional 3
HİT108 OFFICE PROGRAMS 2 Hour(s) 0 Hour(s) 1 Spring Semester Optional 3

ELECTIVE COURSE POOL 3-1

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
BKE201 SCIENTIFIC AND CULTURAL ACTIVITIES- I 0 Hour(s) 1 Hour(s) 2 Fall Semester Optional 3

ELECTIVE COURSE POOL 3-2

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
HİT223 GRAPHIC DESIGN 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
HİT237 VIDEO MAKING ON PUBLIC RELATIONS 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
HİT239 PUBLIC OPINION SURVEYS 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
HİT217 CONGRESS AND SEMINAR ORGANIZATION 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
HİT207 VOCATIONAL FOREIGN LANGUAGE 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
HİT215 ORGANIZATIONAL BEHAVIOUR 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
HİT205 MARKETING COMMUNICATION 2 Hour(s) 1 Hour(s) 2 Fall Semester Optional 3
HİT221 ADVERTISEMENT ANALYSIS 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3
HİT233 ADVERTISING PHOTOGRAPHY 2 Hour(s) 1 Hour(s) 2 Fall Semester Optional 3
HİT235 SALES MANAGEMENT 2 Hour(s) 1 Hour(s) 2 Fall Semester Optional 3
HİT225 MEETING MANAGEMENT 2 Hour(s) 0 Hour(s) 2 Fall Semester Optional 3

ELECTIVE COURSE POOL 4-1

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
BKE 202 SCIENTIFIC AND CULTURAL ACTIVITIES- II 0 Hour(s) 1 Hour(s) 2 Spring Semester Optional 3
HİT226 VOLUNTEERING WORKS 1 Hour(s) 2 Hour(s) 2 Spring Semester Optional 3

ELECTIVE COURSE POOL 4-2

Course Code Course Title Theoretical Practice Year Semester of Study Type of Course ECTS
HİT212 RESEARCH METHODS AND TECHNIQUES 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
HİT208 ENTERPRENEURSHIP 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
HİT227 HUMAN RESOURCES MANAGEMENT 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
HİT214 LABER AND SOCIAL SECURITY LAW 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
HİT222 BRAND MANAGEMENT 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
HİT228 TOURISM MARKETING 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3
HİT224 CONSUMER BEHAVIOUR 2 Hour(s) 0 Hour(s) 2 Spring Semester Optional 3

Examination Regulations, Assessment and Grading

Each student is required to register on the predetermined dates in the academic calendar. In order to be able to take the final exams, at least 70% of the courses must be continued at least 80% of the applications. Students are subjected to at least 1 midterm and final exam for each course. The contribution to mid-term exams is 40%, the contribution of the final exam is 60%. All exams are evaluated over 100 points. Students who get one of the letter grades (AA), (BA), (BB), (CB) and (CC) from a course are considered successful in that course. (DC) and (DD) grades are conditional successful grades. In order for the student to be successful in a course with a DC or DD grade, the GPA must be at least 2.0.

Graduation Requirements

In order to complete the program successfully, it is necessary to pass all the courses (120 ECTS equivalent) available in the program, to obtain a GPA of at least 2.0 out of 4.00 and to complete the internship successfully.


Mode of Study

Full-time

Facilities

There are 1 Associate Professor and 2 Lecturers in our department. Lessons are carried out in classrooms, computer laboratories and photography studios. There is also a conference room where various events can be held.

Programme Director or Equivalent

Address: 2000 Evler Mah. Zübeyde Hanım Cad. Nevsehir University Campus 50300 Nevsehir Web Address: http://www.myo.nevsehir.edu.tr e-mail: myo@nevsehir.edu.tr Phone: 0 384 228 11 40 Fax: 0 384 215 2671 Department Advisor: Assoc. Dr. Nese ACAR Tel: 0384 228 11 40/29011 e-mail: neseacar@nevsehir.edu.tr Program ECTS Coordinator: Assoc. Nese ACAR Tel: 0384 228 11 40/29011 e-mail: neseacar@nevsehir.edu.tr